Great Headlines - 8 Ways To Writing Catchy Great Headlines That Grab Attention

Do you know why some sites bring in tons of cash while others don't make a dime? Or why some ads sizzle to success while others hardly impact?

A major reason is the headline.

If you want attention on the Internet such as for selling things you have about three seconds to make your point else lose your visitor. Click... BOOM... gone!

If your headlines are under-performing then it is costing you sales. Guaranteed. So:
* You need a great headline.
* You want a great headline.
* You'd love to have a great headline.

But how do you create a great headline if you're not a professional copywriter?

I thank you for asking.

Here are eight tips that will empower you to write a great headline today.

1. Target others. Review sites of 10 top marketers before you begin to write. Don't take their copy (that is stealing) but draw inspiration from their headlines before you begin. It's amazing how simple and effective this technique is when you need a powerful headline.

2. The shorter the better. It's why phrases or short sayings become so catchy. Five to seven words works well. You can be more expansive in the sub-heading, abstract or opening paragraph once you have your visitors' attention.

3. Use a question as your headline. A great headline stops people stop long enough to consider your site. Asking a question is a great way to do this, if you ask the right one. A tip: The right question is always one that can be answered by your product or whatever you are offering.

4. Use an exclamation point or question mark in your headline. It is important to communicate excitement.

5. Be clear. Inform the reader exactly how your product or offering will assist them.

6. Use a "number of steps" formula. If your product will solve a problem in a certain number of steps, state it. People love simple solutions to their problems.

7. Use a "how to". Like the previous point, a how to is a great headline that is catchy since it presents to readers that there is a solution inside. People search for things to seek solutions to their problem.

8. Use an "in under". When time or money is involved, using an "in under" or "in less than" approach works well. One example is "How to succeed online for less than $100!"

These techniques can assist anyone with writing great headlines for their own needs. Like anything, the more you write, the better you will become.

Sam's blog is also available at samuelseeto.com

How To Write Headlines - Writing Headlines That Get Your Articles Read - Part 1

The secret ingredient to all successful articles is writing a great 'Headline'. Whoever your reader is:


Website visitor
Robot web spider
Other website owners
All great articles that are optimised for your website have one thing in common.

A great Headline!


What is a Headline?
Why is writing a great Headline important?
How do you write a great Headline?

What is a Headline?


It's the bulletins that open up the news on the radio or TV.
It's what's written on the front of the news stand.
It announces the content of the article.
Headlines are used to pull the eyes to the page & compel the reader to read on... If they have searched for a specific word then, if your headline contains that word, they will be drawn to it.

Why is writing a great Headline important?

In a world of news, reports, sounds & pictures we suffer information overload - Headlines help focus the readers attention - grab their interest & give a reason for them to spend time reading your article. You do write your articles to be read, don't you? I know that some write articles just so that they include their website links or affiliate links, but these empty, badly planned articles are not the most successful on the web.

How do you go about writing a good Headline for an article.

Consider the following:


learn the secret formula to .....
I made the fatal mistake ......, make sure you don't!
Why ..... & ...... grab your customers attention.
The last word on ........
Cash in on ....... before others do.
OH NO... Bush has done it again!
Didn't they all say 'read me' I have something important to say? Didn't they all indicate the nature of the article to come? Didn't they all have an element of curiosity about them? Didn't they all have impact?

Writing a good headline for an article is an art that one gets better and better at.

But here are some simple rules to follow and help you supercharge your Headlines:

1. Appeal to your readers biggest desires


Make money.
Get healthy.
Loose weight.
Achive more.
Look ten years younger.
Find love.
Readers are often looking for solutions to their problems. If your Headline is the answer to their problem then they will read on.

2. Acknowledge their fears.


Avoid making this costly mistake.
Act now ... don't loose out!
The terrible truth about 'X' and how to avoid it.
Sometimes readers haven't acknowledged a problem or are only just becoming aware of it. By suggesting that you know the problem and can help with the solution will get them to read on.



3. Ignite their emotions.


Why we all hate our boss!
No more Monday morning blues!
Throw away your glasses forever.
Why rubbish is YOUR fault!
Sometimes you need to grab those readers and compell them to read your articles by raising their emotion levels. Sometimes you are actually challenging them to argue with you.



4. Appeal to their curiosity.


How 'X' & 'Y' made a million from 1 simple widget.
Double your Adsense income overnight with this one simple strategy.
What New Year resolutions did Madonna make this year?
Make sure that you use your Keywords, that you've based your article on. Those looking for information on the a particular subject, for example 'How To Write a Great Headline' will likely choose your article to read over another that doesn't use the keywords that they searched on. Look at my headline and you see that it includes 'writing', 'headlines', 'write', 'read', 'articles'. I have a good chance that both the human visitors will use these keywords when searching for information on 'how to write a good headline' but I am also including information so that the search engines might give a high value to my article too.

In How to write headlines - writing headlines that get your articles read - Part 2 I look at more strategies to get those time poor internet readers choosing your article to read.

Brian Cotsen writes articles & reviews tools to help you succeed with your website or online internet affiliate marketing. Visit http://www.simplewebsitemarketing.com