John Abbott vividly remembers the sunny summer morning of August 10th 2008. This was the day he opened his candy shop with pomp and fanfare in Miami Florida. After the initial excitement, it was down to business. Calling friends to informing them about the new development. Putting giant posters, distributing flyers doing everything new and ambitious business people do.
Days passed by, there was no improvement in sales. Bills were falling due and there was no money. In fact six months on, he had totally exhausted his savings and was now staring bankruptcy. What was wrong? Why were the flyers that he distributed in thousands not pulling in sufficient customers? These were the questions he kept asking himself.
However as fate would have it, someone suggested he changes his headline. With much reluctance he did. And suddenly, to his amazement, he could see significant changes. Customers were flowing in with higher frequency. Sales started to improve and he doubled the flyers distribution, which brought in even more orders. Within three months we has running small classified ads in his local paper. A business that was on the edge of a cliff was now thriving. That is the power of headlines.
And many people have changed the destinies of their businesses just by tweaking the headlines of theirs sales materials. How can you know a good headline? Good question. Here are five indispensable rules.
1. Try putting self-interest into every headline. Suggest to your reader in the headline that there is a reward for reading. There is something of value that comes from reading further.
2. Try and put some news element into your headline. Mention new products, a new process or even a new way to use an old product.
3. Try keep off from headlines that just provoke curiosity. Curiosity alone cannot sell much. But when combined with news or self interest it produces excellent selling power.
4. Avoid the negative or gloomy picture in your headlines. Take the cheerful, positive stance. We mostly want to associate with winners, beautiful and nice things. Negatives images have little selling power.
5. Try suggesting that there is a quick and easy way to achieve something. About 97% of human beings are lazy and want quick easy results. Any headline that promises this is a sure winner.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com
No comments:
Post a Comment