3 Steps To Writing Article Headlines That Will Generate Traffic
The article headline is the most important part of the article writing process, or any other online marketing venture that you are involved in. If you choose a phrase for your article title or headline that is not searched for, it is likely your article will not get much traffic. Follow these 3 easy steps to writing a catchy headline and you will be on your way to generating more traffic to your website.
GETTING IDEAS
Consider the main idea of your article and make a short list of keywords that relate to what you are writing about. Using the free keyword tools available on the internet, type in your keywords, then create a second list of the keyword phrases that are generating traffic. Before moving on, you should have at least 10-20 keyword phrases that we will use for our research. You can add, remove, or change words from your keyword phrases to create another idea for your headline.
RESEARCHING
Now that we have several keyword phrases, we need to find the one that is popular, but not already plastered all over the web. Start at the top of your keyword list, and begin searching Google for the phrase using quotations ("keyword phrase"). Take note of the optimized results. This is the number at the top right of the search results. Now count the number of ads listed on the right side of the page. Move on to they next keyword phrase, and continue this process until you have done a search for all of your phrases.
CHOOSE YOUR ARTICLE HEADLINE
For article marketing, we need to take into consideration that different article directories have different requirements. A good rule of thumb is any keyword phrase with 1,000-5,000 optimized results (we should have this written down next to our keywords) and at least a few paid ads will be a good title for our article. If you find more than one with optimized results in our range, I would recommend using the one with the most paid ads. Don't get excited if you find one with 10 or 20 optimized results unless there are paid ads; chances are it is not a highly searched phrase. For large article directories such as EzineArticles, you can probably use a keyword phrase with up to 10,000 optimized results. I would not recommend going any higher than that, as you will most likely not get lucky enough to end up on the first page of Google, and in turn, not get much traffic.
There is really not a lot of work that goes into choosing a headline for your article. Just follow these 3 steps for every article that your write, search Google within 24 hours for your article headline, and look for your listing on the first page.
Sunday 31 July 2011
Tuesday 26 July 2011
Web Advertising Copywriting Course - Writing Headlines of High Conversion Rate!
Copywriting is a vital skill to internet marketers. But to many internet marketers, writing super attractive advertising copy is really a brain-exhausting job! Some of them resort to advertising copywriters or even ask for help for copywriting services. Is online copywriting that difficult? Why your website, landing page do not get high conversion rate? Now we will Give you whole internet marketing courses to let you know the reasons!
This Copywriting Course goes into several parts to explain how to master super copywriting skills. And this part will go into length to discuss how to write a attractive headline! Now, let's get started!
Best Headlines Should Arouse Reader Self-Interest!
Best headlines should bear key benefits of your goods that appeal to your reader's self-interest. Headlines should deliver key value and benefits that readers want most. I have seen a lot of headlines that are of no sense! There is one of the meaningless headlines below:
Don't Hold Back!
[Copy and Illustration]
XXX Life Insurance Company
When you glance at this title, does it arose your self-interests to read ? Does it deliver any benefits or useful info that you can get from it? But after I moved on to the copy and illustration. It's a life insurance advertising. The copy is in high coherency with the title. But unfortunately, readers don't read backwards and you lose them. Even if you write your copy perfectly, you do not have chance to sell your product. Because your headline won't bring you any readers. I would write the headline as below:
No Need to Worry About Retirement Benefits Any More If You Follow This
[Copy and Illustration]
XXX Life Insurance Company
But Copywriting is an important part of landing page optimization! You need to figure out what your visitors want and what they need!
Second-Best Headlines Give Readers Information and News
Every Day, people read news and magazines for information! People need information from outsides, so they read news and magazines, browse on the internet! You could make your headlines full of news:
Windows Announcing Win 7
Revolutionary Weight Loss Technology Released
New Product Preventing Youth Short-Sightedness
It's a great way seize visitors eyes by making your headline informative! This type of headline in online copywriting also bring in high conversion rate . But don't write any headlines that make no sense to your visitors. You will lose visitors, if your headline don't arouse any self-interest or bear any information!
This article is not enough to give you whole copywriting courses. To learn more web copywriting skills, you can go to my blog or see some review site examples of high conversion rate. You can go to my [http://build-review-sites.blogspot.com]internet marketing blog and learn more about website copywriting.
This Copywriting Course goes into several parts to explain how to master super copywriting skills. And this part will go into length to discuss how to write a attractive headline! Now, let's get started!
Best Headlines Should Arouse Reader Self-Interest!
Best headlines should bear key benefits of your goods that appeal to your reader's self-interest. Headlines should deliver key value and benefits that readers want most. I have seen a lot of headlines that are of no sense! There is one of the meaningless headlines below:
Don't Hold Back!
[Copy and Illustration]
XXX Life Insurance Company
When you glance at this title, does it arose your self-interests to read ? Does it deliver any benefits or useful info that you can get from it? But after I moved on to the copy and illustration. It's a life insurance advertising. The copy is in high coherency with the title. But unfortunately, readers don't read backwards and you lose them. Even if you write your copy perfectly, you do not have chance to sell your product. Because your headline won't bring you any readers. I would write the headline as below:
No Need to Worry About Retirement Benefits Any More If You Follow This
[Copy and Illustration]
XXX Life Insurance Company
But Copywriting is an important part of landing page optimization! You need to figure out what your visitors want and what they need!
Second-Best Headlines Give Readers Information and News
Every Day, people read news and magazines for information! People need information from outsides, so they read news and magazines, browse on the internet! You could make your headlines full of news:
Windows Announcing Win 7
Revolutionary Weight Loss Technology Released
New Product Preventing Youth Short-Sightedness
It's a great way seize visitors eyes by making your headline informative! This type of headline in online copywriting also bring in high conversion rate . But don't write any headlines that make no sense to your visitors. You will lose visitors, if your headline don't arouse any self-interest or bear any information!
This article is not enough to give you whole copywriting courses. To learn more web copywriting skills, you can go to my blog or see some review site examples of high conversion rate. You can go to my [http://build-review-sites.blogspot.com]internet marketing blog and learn more about website copywriting.
Saturday 23 July 2011
Writing Headlines For Your Sales Letter - How To Write A Great Headline For Your Product or Service
To sell anything on the internet, whether it is a digital product, physical product or a service, you will need to write a sales letter. A sales letter is made up of many parts, or elements. The most important element is the headline. If you do not grab people's attention with a strong headline they will never read the rest of your sales letter.
Headlines can be outrageous, thought provoking, in the form of a question, rude enough to make the reader angry, or just plain interesting. Some of the greatest headlines ever written have been simple, yet powerful phrases. Here are some examples:
'Corns Gone in 7 Days or Your Money Back'
'They Laughed When I Sat Down at the Piano...But When I Started to Play'
In both of these examples the readers were compelled to keep reading. They wanted to find out what was going to come next. If you have ever suffered from corns on your feet, more than likely you would keep reading.
The most well known copywriters of the last century have disagreed on many things regarding copywriting. They have all had their opinions and rules and beliefs. But they all agreed that the headline was the most important part of the sales copy. So how do you come up with a good headline for your product or service? Start writing. How does your prospect feel? What do they want or need? What could you truthfully say that would make them stop and pay attention? When you can figure out where their pain is, you will find the right words to use for your headline.
For help on how to write articles and sales copy visit http://www.WriteArticlesWithJeffHerring.com Jeff will give you two free writing templates and you can register for his free weekly teleseminar.
Headlines can be outrageous, thought provoking, in the form of a question, rude enough to make the reader angry, or just plain interesting. Some of the greatest headlines ever written have been simple, yet powerful phrases. Here are some examples:
'Corns Gone in 7 Days or Your Money Back'
'They Laughed When I Sat Down at the Piano...But When I Started to Play'
In both of these examples the readers were compelled to keep reading. They wanted to find out what was going to come next. If you have ever suffered from corns on your feet, more than likely you would keep reading.
The most well known copywriters of the last century have disagreed on many things regarding copywriting. They have all had their opinions and rules and beliefs. But they all agreed that the headline was the most important part of the sales copy. So how do you come up with a good headline for your product or service? Start writing. How does your prospect feel? What do they want or need? What could you truthfully say that would make them stop and pay attention? When you can figure out where their pain is, you will find the right words to use for your headline.
For help on how to write articles and sales copy visit http://www.WriteArticlesWithJeffHerring.com Jeff will give you two free writing templates and you can register for his free weekly teleseminar.
Monday 18 July 2011
Secrets For Writing Headlines That Grab Attention and Get Your Audience to Read What You've Written
I get a LOT of email, some that I never open, some that I glance at and file away for future reference, and then some that I open right away. I read a lot of sales pages and ad copy. What makes the difference? Well, it's the headline of the article or page, or the subject line of the email. I quickly scan the subject lines and perhaps the headline, and in less than 3 seconds, I'm hitting the delete button...or not. Over the past couple of years, I have kept hundreds of emails and sales page links that I don't have any intention of actually taking any action on, but I was grabbed by the headline, so I've created a "swipe file" of emails and sales pages that have great headlines.
By the way, headlines are not just for sales letters and marketing emails. Here is a brief overview of ways that great headlines count:
Captions for pictures or graphics used in your blog or other social media sites
The sub-headings in an article, sales page, or even your blog posts.
Your Email subject lines
Your signature line for your business emails (use a good short headline)
Your business cards
So, as you can see, headlines are extremely useful and are the key to getting your material read, no matter what it is. Now that you understand how important a great headline is, how do you learn to write great headlines?
Learn to Spot the Difference
When I was homeschooling my children, many years ago, I was at a conference and I'll never forget what the speaker said. It applies to this today. The speaker said that when the FBI or any other branch of government is training people to spot counterfeit money, they never show them a counterfeit bill. Instead they are only shown the real money. The point is if you are so familiar with the real, you'll instantly know the difference. I think the same thing applies here, in that if you learn what good, effective writing is, you'll instantly know what is not. So, study good writing.
I've already mentioned that I don't delete all emails even if I am not interested in the subject. The ones that have headlines that grab me are always kept for future reference. Here are some other ways to learn about and get familiar with great headlines:
Do a Google search for "100 best headlines." You'll find that no matter how you word that statement, the legendary copywriter Jay Abraham's website comes up first. Definitely click on his link and read those great headlines. You'll see a pattern.
Take those best headlines and rewrite them to fit your business. Don't just do it once - write at least a couple dozen variations. When you get to about #20, you'll probably find your best work.
I have found this book to be one of the best marketing investments I have ever made:
It talks about writing great headlines and so much more! Its value to me has been priceless and it's well worth the few dollars it costs.
Thank you for reading.
Jeanne Kolenda is a small business marketing coach, specializing in bringing offline businesses online. Logon to http://www.businesstrainingteam.com and download a free eBook entitled Local Business Marketing On the Internet. To contact Jeanne, email
By the way, headlines are not just for sales letters and marketing emails. Here is a brief overview of ways that great headlines count:
Captions for pictures or graphics used in your blog or other social media sites
The sub-headings in an article, sales page, or even your blog posts.
Your Email subject lines
Your signature line for your business emails (use a good short headline)
Your business cards
So, as you can see, headlines are extremely useful and are the key to getting your material read, no matter what it is. Now that you understand how important a great headline is, how do you learn to write great headlines?
Learn to Spot the Difference
When I was homeschooling my children, many years ago, I was at a conference and I'll never forget what the speaker said. It applies to this today. The speaker said that when the FBI or any other branch of government is training people to spot counterfeit money, they never show them a counterfeit bill. Instead they are only shown the real money. The point is if you are so familiar with the real, you'll instantly know the difference. I think the same thing applies here, in that if you learn what good, effective writing is, you'll instantly know what is not. So, study good writing.
I've already mentioned that I don't delete all emails even if I am not interested in the subject. The ones that have headlines that grab me are always kept for future reference. Here are some other ways to learn about and get familiar with great headlines:
Do a Google search for "100 best headlines." You'll find that no matter how you word that statement, the legendary copywriter Jay Abraham's website comes up first. Definitely click on his link and read those great headlines. You'll see a pattern.
Take those best headlines and rewrite them to fit your business. Don't just do it once - write at least a couple dozen variations. When you get to about #20, you'll probably find your best work.
I have found this book to be one of the best marketing investments I have ever made:
It talks about writing great headlines and so much more! Its value to me has been priceless and it's well worth the few dollars it costs.
Thank you for reading.
Jeanne Kolenda is a small business marketing coach, specializing in bringing offline businesses online. Logon to http://www.businesstrainingteam.com and download a free eBook entitled Local Business Marketing On the Internet. To contact Jeanne, email
Saturday 16 July 2011
5 Rules of Tremendous Importance for Writing Headlines
John Abbott vividly remembers the sunny summer morning of August 10th 2008. This was the day he opened his candy shop with pomp and fanfare in Miami Florida. After the initial excitement, it was down to business. Calling friends to informing them about the new development. Putting giant posters, distributing flyers doing everything new and ambitious business people do.
Days passed by, there was no improvement in sales. Bills were falling due and there was no money. In fact six months on, he had totally exhausted his savings and was now staring bankruptcy. What was wrong? Why were the flyers that he distributed in thousands not pulling in sufficient customers? These were the questions he kept asking himself.
However as fate would have it, someone suggested he changes his headline. With much reluctance he did. And suddenly, to his amazement, he could see significant changes. Customers were flowing in with higher frequency. Sales started to improve and he doubled the flyers distribution, which brought in even more orders. Within three months we has running small classified ads in his local paper. A business that was on the edge of a cliff was now thriving. That is the power of headlines.
And many people have changed the destinies of their businesses just by tweaking the headlines of theirs sales materials. How can you know a good headline? Good question. Here are five indispensable rules.
1. Try putting self-interest into every headline. Suggest to your reader in the headline that there is a reward for reading. There is something of value that comes from reading further.
2. Try and put some news element into your headline. Mention new products, a new process or even a new way to use an old product.
3. Try keep off from headlines that just provoke curiosity. Curiosity alone cannot sell much. But when combined with news or self interest it produces excellent selling power.
4. Avoid the negative or gloomy picture in your headlines. Take the cheerful, positive stance. We mostly want to associate with winners, beautiful and nice things. Negatives images have little selling power.
5. Try suggesting that there is a quick and easy way to achieve something. About 97% of human beings are lazy and want quick easy results. Any headline that promises this is a sure winner.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com
Days passed by, there was no improvement in sales. Bills were falling due and there was no money. In fact six months on, he had totally exhausted his savings and was now staring bankruptcy. What was wrong? Why were the flyers that he distributed in thousands not pulling in sufficient customers? These were the questions he kept asking himself.
However as fate would have it, someone suggested he changes his headline. With much reluctance he did. And suddenly, to his amazement, he could see significant changes. Customers were flowing in with higher frequency. Sales started to improve and he doubled the flyers distribution, which brought in even more orders. Within three months we has running small classified ads in his local paper. A business that was on the edge of a cliff was now thriving. That is the power of headlines.
And many people have changed the destinies of their businesses just by tweaking the headlines of theirs sales materials. How can you know a good headline? Good question. Here are five indispensable rules.
1. Try putting self-interest into every headline. Suggest to your reader in the headline that there is a reward for reading. There is something of value that comes from reading further.
2. Try and put some news element into your headline. Mention new products, a new process or even a new way to use an old product.
3. Try keep off from headlines that just provoke curiosity. Curiosity alone cannot sell much. But when combined with news or self interest it produces excellent selling power.
4. Avoid the negative or gloomy picture in your headlines. Take the cheerful, positive stance. We mostly want to associate with winners, beautiful and nice things. Negatives images have little selling power.
5. Try suggesting that there is a quick and easy way to achieve something. About 97% of human beings are lazy and want quick easy results. Any headline that promises this is a sure winner.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com
Friday 15 July 2011
Attention Internet Marketers, Get Urgent Help Writing Headlines
As an internet marketer you will constantly be polishing and practicing your copywriting skills in order to create the most compelling headlines for your target audience. Headlines are the foundation for anything you do as an online marketer. Whether you are writing ads, emails, sales letters, articles, blog posts or web site landing pages, you must continuously build your repertoire of skills in order to write killer headlines that emotionally engage your selected audience or niche market.
If you are new to the business, you may be thinking to yourself, "Why would I care about writing headlines? I just want to build my team, sell my product and make tons of money..."
Let's dissect that thought a moment.
Building your team will require you to communicate with people, right? If you are working on-line you will need to "write" something to your potential prospects in order to convey your message, unless you plan on buying a list and calling each person individually having a conversation with them over the phone. However, you will still need a place to send them with your offer, which will require copy.
If you want to market your product, share your opportunity, build a list, establish relationships and brand yourself as a leader, then the ability to write eye catching, tantalizing, thought provoking headlines will be imperative. The better you get at copywriting, the better results you will have in your business.
Even if you believe you are the most incredible video marketer on the face of the planet, and video marketing will be your primary strategy, you will still be required to write headlines to promote them.
You may contemplate outsourcing, paying someone else to take over the responsibility. Outsourcing certainly can save you time but your true authentic self will not shine through. You will be sabotaging your personal brand and leadership presence.
Writing headlines is inevitable & vital to your on-line endeavors.
How to get started today!
If writing isn't your fortes, start by being aware of headlines that you are exposed to on a daily basis. Notice the headlines that are on the covers of magazines and newspapers when you check out at the grocery store, especially The National Inquirer or other popular tabloids. The copywriters are some of the highest paid in the industry. They have the ability to twist the reader into emotional knots while standing in line at the checkout.
Notice what words pull your personal emotional heartstrings and understand why. You can use this in your own writing when sharing your personal story with others.
Collect Compelling Content
When you're online begin collecting samples of other people's work that you can later twist and tweak to fit your needs. Continuously add samples to your personal toolbox of compelling content you can adapt to your specific niche. Use these as a guide being certain not to copy word for word.
Get Creative and Outrageous
Identify your ideal prospect's problem and provide them a solution. Step out of your comfort zone and explore your copywriting horizons, be bold, confident and engaging. Practice writing the most emotionally packed content with the least amount of words. Do your key word research for your niche market, tweak and test!
You will soon discover a creative outlet for yourself, a way to express and convey your message. Have fun! Make yourself laugh and your partners envious. Continue practicing the art of writing captivating headlines and you'll be well on your way to ensuring your on-line business success.�
Lynn Clarke, in her former life, taught our youth how to become life long learners while teaching in the public school system. Today she inspires entrepreneurial parents to becoming life long earners, living their best years ahead leaving a legacy behind. Lynn inspires others to recognize the opportunities that are available to the internet marketer and home based business owners through the revolutionary education platform she offers to a global community. While your there check out her recent e-book, The New Home Based Business Power Tool.
If you are new to the business, you may be thinking to yourself, "Why would I care about writing headlines? I just want to build my team, sell my product and make tons of money..."
Let's dissect that thought a moment.
Building your team will require you to communicate with people, right? If you are working on-line you will need to "write" something to your potential prospects in order to convey your message, unless you plan on buying a list and calling each person individually having a conversation with them over the phone. However, you will still need a place to send them with your offer, which will require copy.
If you want to market your product, share your opportunity, build a list, establish relationships and brand yourself as a leader, then the ability to write eye catching, tantalizing, thought provoking headlines will be imperative. The better you get at copywriting, the better results you will have in your business.
Even if you believe you are the most incredible video marketer on the face of the planet, and video marketing will be your primary strategy, you will still be required to write headlines to promote them.
You may contemplate outsourcing, paying someone else to take over the responsibility. Outsourcing certainly can save you time but your true authentic self will not shine through. You will be sabotaging your personal brand and leadership presence.
Writing headlines is inevitable & vital to your on-line endeavors.
How to get started today!
If writing isn't your fortes, start by being aware of headlines that you are exposed to on a daily basis. Notice the headlines that are on the covers of magazines and newspapers when you check out at the grocery store, especially The National Inquirer or other popular tabloids. The copywriters are some of the highest paid in the industry. They have the ability to twist the reader into emotional knots while standing in line at the checkout.
Notice what words pull your personal emotional heartstrings and understand why. You can use this in your own writing when sharing your personal story with others.
Collect Compelling Content
When you're online begin collecting samples of other people's work that you can later twist and tweak to fit your needs. Continuously add samples to your personal toolbox of compelling content you can adapt to your specific niche. Use these as a guide being certain not to copy word for word.
Get Creative and Outrageous
Identify your ideal prospect's problem and provide them a solution. Step out of your comfort zone and explore your copywriting horizons, be bold, confident and engaging. Practice writing the most emotionally packed content with the least amount of words. Do your key word research for your niche market, tweak and test!
You will soon discover a creative outlet for yourself, a way to express and convey your message. Have fun! Make yourself laugh and your partners envious. Continue practicing the art of writing captivating headlines and you'll be well on your way to ensuring your on-line business success.�
Lynn Clarke, in her former life, taught our youth how to become life long learners while teaching in the public school system. Today she inspires entrepreneurial parents to becoming life long earners, living their best years ahead leaving a legacy behind. Lynn inspires others to recognize the opportunities that are available to the internet marketer and home based business owners through the revolutionary education platform she offers to a global community. While your there check out her recent e-book, The New Home Based Business Power Tool.
Wednesday 13 July 2011
7 Rules For Writing Effective Advertisement Headlines
We all know that we are living in an age of information overload, the average person is bombarded with tons of messages and advertisements every single day. As a result people's attention span is getting shorter and shorter. On average you have a few seconds to capture your readers' attention, and in these few seconds he will hardly read further than the headline. This is why headline is so important. Without an attention grabbing headline your advertisement copy is just a waste of your time.
Below you will find 7 rules for writing effective headlines:
(1) Don't write your headline in all capital letters. DO YOU AGREE THAT ALL CAPITAL LETTERS LIKE THIS IS A HARD READ.
(2) In your headline please promise a benefit or provoke curiosity.
(3) Make your headline easy to understand. Don't make them think. If you do, they may possibly not thinking the same message that you intent to convey. Isn't that a waste of your effort.
(4) Use certain words in your headlines because they are guaranteed to work. Some of these key words include include Free, New, Discover, Now, How to, Save, Announcing, Easy and Wanted.
(5) Put headline at the top of your advertisement copy. This sounds simple and logical, especially if you understand the short attention-span of the general readers, but I am amazed at the large number of ads that I saw didn't have top placed headlines or even have none.
(6) Long headlines often pull better than short headlines. A recent survey reported that longer headlines with more than 10 words have better readership than shorter headlines.
(7) Sell one idea at a time. If you try to sell multiple products/services on one headline, unless they belong to the same category, you are just making your prospect confused or providing too many choices to them at the same moment. The outcome is often worse than that of selling one idea at a time.
Ninety percent of the success of any offer, whether in a newspaper advertisement or salesletter, is the headline. Please keep these 7 rules in mind when you write your attention-grabbing headlines. Unless your headline sells your product, you've wasted 90% of your money.
Steve Ng is an Internet Marketer specialized in copywriting and killer headline creation.
For more information on how to write your own effective and sure-fire headlines, please visit http://www.HeadlineTips.com to learn more about the "Giant Headline Swipe File"
Below you will find 7 rules for writing effective headlines:
(1) Don't write your headline in all capital letters. DO YOU AGREE THAT ALL CAPITAL LETTERS LIKE THIS IS A HARD READ.
(2) In your headline please promise a benefit or provoke curiosity.
(3) Make your headline easy to understand. Don't make them think. If you do, they may possibly not thinking the same message that you intent to convey. Isn't that a waste of your effort.
(4) Use certain words in your headlines because they are guaranteed to work. Some of these key words include include Free, New, Discover, Now, How to, Save, Announcing, Easy and Wanted.
(5) Put headline at the top of your advertisement copy. This sounds simple and logical, especially if you understand the short attention-span of the general readers, but I am amazed at the large number of ads that I saw didn't have top placed headlines or even have none.
(6) Long headlines often pull better than short headlines. A recent survey reported that longer headlines with more than 10 words have better readership than shorter headlines.
(7) Sell one idea at a time. If you try to sell multiple products/services on one headline, unless they belong to the same category, you are just making your prospect confused or providing too many choices to them at the same moment. The outcome is often worse than that of selling one idea at a time.
Ninety percent of the success of any offer, whether in a newspaper advertisement or salesletter, is the headline. Please keep these 7 rules in mind when you write your attention-grabbing headlines. Unless your headline sells your product, you've wasted 90% of your money.
Steve Ng is an Internet Marketer specialized in copywriting and killer headline creation.
For more information on how to write your own effective and sure-fire headlines, please visit http://www.HeadlineTips.com to learn more about the "Giant Headline Swipe File"
Sunday 10 July 2011
5 Rules of Tremendous Importance for Writing Headlines
John Abbott vividly remembers the sunny summer morning of August 10th 2008. This was the day he opened his candy shop with pomp and fanfare in Miami Florida. After the initial excitement, it was down to business. Calling friends to informing them about the new development. Putting giant posters, distributing flyers doing everything new and ambitious business people do.
Days passed by, there was no improvement in sales. Bills were falling due and there was no money. In fact six months on, he had totally exhausted his savings and was now staring bankruptcy. What was wrong? Why were the flyers that he distributed in thousands not pulling in sufficient customers? These were the questions he kept asking himself.
However as fate would have it, someone suggested he changes his headline. With much reluctance he did. And suddenly, to his amazement, he could see significant changes. Customers were flowing in with higher frequency. Sales started to improve and he doubled the flyers distribution, which brought in even more orders. Within three months we has running small classified ads in his local paper. A business that was on the edge of a cliff was now thriving. That is the power of headlines.
And many people have changed the destinies of their businesses just by tweaking the headlines of theirs sales materials. How can you know a good headline? Good question. Here are five indispensable rules.
1. Try putting self-interest into every headline. Suggest to your reader in the headline that there is a reward for reading. There is something of value that comes from reading further.
2. Try and put some news element into your headline. Mention new products, a new process or even a new way to use an old product.
3. Try keep off from headlines that just provoke curiosity. Curiosity alone cannot sell much. But when combined with news or self interest it produces excellent selling power.
4. Avoid the negative or gloomy picture in your headlines. Take the cheerful, positive stance. We mostly want to associate with winners, beautiful and nice things. Negatives images have little selling power.
5. Try suggesting that there is a quick and easy way to achieve something. About 97% of human beings are lazy and want quick easy results. Any headline that promises this is a sure winner.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com
Days passed by, there was no improvement in sales. Bills were falling due and there was no money. In fact six months on, he had totally exhausted his savings and was now staring bankruptcy. What was wrong? Why were the flyers that he distributed in thousands not pulling in sufficient customers? These were the questions he kept asking himself.
However as fate would have it, someone suggested he changes his headline. With much reluctance he did. And suddenly, to his amazement, he could see significant changes. Customers were flowing in with higher frequency. Sales started to improve and he doubled the flyers distribution, which brought in even more orders. Within three months we has running small classified ads in his local paper. A business that was on the edge of a cliff was now thriving. That is the power of headlines.
And many people have changed the destinies of their businesses just by tweaking the headlines of theirs sales materials. How can you know a good headline? Good question. Here are five indispensable rules.
1. Try putting self-interest into every headline. Suggest to your reader in the headline that there is a reward for reading. There is something of value that comes from reading further.
2. Try and put some news element into your headline. Mention new products, a new process or even a new way to use an old product.
3. Try keep off from headlines that just provoke curiosity. Curiosity alone cannot sell much. But when combined with news or self interest it produces excellent selling power.
4. Avoid the negative or gloomy picture in your headlines. Take the cheerful, positive stance. We mostly want to associate with winners, beautiful and nice things. Negatives images have little selling power.
5. Try suggesting that there is a quick and easy way to achieve something. About 97% of human beings are lazy and want quick easy results. Any headline that promises this is a sure winner.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com
Friday 8 July 2011
It's the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title.
You are competing with a lot of others to get the attention of potential readers and customers, and you have only a few seconds to grab them. By using the tips and techniques here, you can stand out from the crowd with dynamite headlines.
Use alliteration. That means using words that begin with the same sound, such as "Peter's Perfect Plan."
Take a familiar saying and turn it around. Take a cliche and put a new spin on it. What does the early bird get (instead of the worm) in your headline?
Be timely. Reference something in the news, a holiday, or other happening that is on readers' minds.
Use numbers. "7 Things You Need to Know Before You (Go to the Hospital, Buy a House, Use Your Credit Card, Get Married, whatever)" will get attention, because anyone contemplating the action will want the information.
Use "hot" words. Some words are powerful, and can be used effectively in headlines and titles. "Free," "Secrets," "Insider," "New," etc. are grabbers.
Be controversial. Make a statement that goes against the prevailing wisdom.
Use a question. Get readers' interest by asking a question in your headline, then satisfy their curiosity by answering it within the text.
Keep it short. Long Headlines can work, but short ones are better. Don't make readers work that hard.
Pique their curiosity. For a press release on mystery shopping, I used the headline, "Local Woman Spies on Businesses for Fun and Profit." Why does she spy on businesses? What is she looking for? Who hires her to do this?
Promise a benefit. Everyone wants to know WIIFM.(What's In It For Me?) Tell them right up front with a headline that promises a great benefit, then be sure you deliver the benefit.
Follow these tips and you'll write better press releases, articles, and sales letters. They'll be read by more people, and that means more success for you!
Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with [http://www.idealady.com]inexpensive and free marketing ideas. Get free tips, articles and more at [http://www.idealady.com]http://www.IdeaLady.com/.
You are competing with a lot of others to get the attention of potential readers and customers, and you have only a few seconds to grab them. By using the tips and techniques here, you can stand out from the crowd with dynamite headlines.
Use alliteration. That means using words that begin with the same sound, such as "Peter's Perfect Plan."
Take a familiar saying and turn it around. Take a cliche and put a new spin on it. What does the early bird get (instead of the worm) in your headline?
Be timely. Reference something in the news, a holiday, or other happening that is on readers' minds.
Use numbers. "7 Things You Need to Know Before You (Go to the Hospital, Buy a House, Use Your Credit Card, Get Married, whatever)" will get attention, because anyone contemplating the action will want the information.
Use "hot" words. Some words are powerful, and can be used effectively in headlines and titles. "Free," "Secrets," "Insider," "New," etc. are grabbers.
Be controversial. Make a statement that goes against the prevailing wisdom.
Use a question. Get readers' interest by asking a question in your headline, then satisfy their curiosity by answering it within the text.
Keep it short. Long Headlines can work, but short ones are better. Don't make readers work that hard.
Pique their curiosity. For a press release on mystery shopping, I used the headline, "Local Woman Spies on Businesses for Fun and Profit." Why does she spy on businesses? What is she looking for? Who hires her to do this?
Promise a benefit. Everyone wants to know WIIFM.(What's In It For Me?) Tell them right up front with a headline that promises a great benefit, then be sure you deliver the benefit.
Follow these tips and you'll write better press releases, articles, and sales letters. They'll be read by more people, and that means more success for you!
Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with [http://www.idealady.com]inexpensive and free marketing ideas. Get free tips, articles and more at [http://www.idealady.com]http://www.IdeaLady.com/.
Thursday 7 July 2011
Copywriting Tip - Writing Headlines - Challenge Your Customer
Here's a useful copywriting tip about writing headlines that anyone in any business can use.
You know, everyone wants to feel special -- at least, sometimes. Right?
And making your customers feel special is one of the best things you can do. But this isn't so easy to do, is it? I mean, how can you make someone feel special, when you don't even know them?
The answer is you give them an opportunity to make themselves feel special. And one of the ways you can do this is by challenging them. The prospects who qualify to deal with you will feel like they've "met" your challenge.
So for instance, headlines with the following appeal work well in this situation:
Legendary ad man Bruce Barton once wrote an ad that had this headline for an ad selling correspondence school training. Obviously, if you believed you had an imagination, you'd be attracted to this kind of a message.
"A Wonderful Two Years Trip At Full Pay -- But Only Men With Imagination Can Take It"
Here's one I wrote. This was the sub-headline of the ad:
"You may be able to increase your net profits and your business cash-flow, dramatically, if... you are already taking home $100,000 or more, and... you own or operate a for-profit business. Take this simple quiz to see if you qualify."
In that headline I'm actually setting up a couple of filters and THEN asking them to take a quiz (which people love doing, by the way).
And lastly, this one's pretty boring but it's effective:
"If you are a safe driver, you can save up to hundreds of dollars on your auto insurance."
Always remember "everybody" isn't your customer. This is another way of qualifying your prospects by having them "self-qualify."
When you do this, the quality of your leads is always going to be better, and their enthusiasm about what you have to offer, is always going to be higher.
And using this copywriting tip, you... will make... more money!
Now go sell something, Craig Garber
Lead generation marketing specialist, publisher, and copywriter Craig Garber is the author of "How To Make Maximum Money With Minimum Customers: 21 Proven [http://www.kingofcopy.com/max]Direct-Marketing Strategies ANYONE Can Use! This book the strategies he used to make over $578,463 with a small handful of customers, without spending even one thin dime on advertising -- and all at 90% profit. For more information about Craig and his new book, download his 23-page free Special Report, "What Every Entrepreneur MUST Know About Making Money: The 3 Most Critical And Costly Marketing Mistakes Business-Owners Make!", right now.
You know, everyone wants to feel special -- at least, sometimes. Right?
And making your customers feel special is one of the best things you can do. But this isn't so easy to do, is it? I mean, how can you make someone feel special, when you don't even know them?
The answer is you give them an opportunity to make themselves feel special. And one of the ways you can do this is by challenging them. The prospects who qualify to deal with you will feel like they've "met" your challenge.
So for instance, headlines with the following appeal work well in this situation:
Legendary ad man Bruce Barton once wrote an ad that had this headline for an ad selling correspondence school training. Obviously, if you believed you had an imagination, you'd be attracted to this kind of a message.
"A Wonderful Two Years Trip At Full Pay -- But Only Men With Imagination Can Take It"
Here's one I wrote. This was the sub-headline of the ad:
"You may be able to increase your net profits and your business cash-flow, dramatically, if... you are already taking home $100,000 or more, and... you own or operate a for-profit business. Take this simple quiz to see if you qualify."
In that headline I'm actually setting up a couple of filters and THEN asking them to take a quiz (which people love doing, by the way).
And lastly, this one's pretty boring but it's effective:
"If you are a safe driver, you can save up to hundreds of dollars on your auto insurance."
Always remember "everybody" isn't your customer. This is another way of qualifying your prospects by having them "self-qualify."
When you do this, the quality of your leads is always going to be better, and their enthusiasm about what you have to offer, is always going to be higher.
And using this copywriting tip, you... will make... more money!
Now go sell something, Craig Garber
Lead generation marketing specialist, publisher, and copywriter Craig Garber is the author of "How To Make Maximum Money With Minimum Customers: 21 Proven [http://www.kingofcopy.com/max]Direct-Marketing Strategies ANYONE Can Use! This book the strategies he used to make over $578,463 with a small handful of customers, without spending even one thin dime on advertising -- and all at 90% profit. For more information about Craig and his new book, download his 23-page free Special Report, "What Every Entrepreneur MUST Know About Making Money: The 3 Most Critical And Costly Marketing Mistakes Business-Owners Make!", right now.
Tuesday 5 July 2011
The Art Of Writing Headlines That Hook
When marketing using the written word, the art of writing headlines that hook 'em is the most important element in grabbing your readers' attention!
Although many factors dictate success, a headline sets the pace and has a huge impact! Because you only have a matter of seconds to be effective, the author who speaks best to their readers focus in that EXACT moment possesses the grandest ability to achieve their goal.
If you don't instantly excite, ignite, and intrigue your audience, they're unlikely to read on -- regardless of how content rich or relevant your material may be.
Certain "power" words and phrases consistently outshine others. By knowing these words and phrases, the art of writing headlines that hook 'em becomes significantly simpler. One thing is for sure; as far as we know, society has yet to create a "best author list"... however, people do hold a high regard for authors who reach The New York Times Best Sellers List.
Although this may not be a personal goal, principally speaking, you must follow the same premise. When constructing and designing headlines, there are 3 critical elements to keep in mind. Follow this step-by-step formula.
1. Keep your headline keyword rich (write to keywords, not topics)
2. Keep your headline centered on the theme of the content
3. Set up you call to action to play-off of your headline
When you sit down to write a message within your marketing campaigning, try incorporating as many of the following power words and phrases, they're proven tried-tested-proven and best of all to convert prospects into 'raving fans'.
? A Guide to...
? Why Aren't You...?
? If You Had Just One Opportunity to...
? If You Want to Learn How to...
? 7 Sure-Fire Tips For...
? How to Attract More...
? Uncover...
? How a "Regular Guy/Girl" from (Place)...
? It's Not Your Fault...
? READ THIS: If You Are Truly Serious About...
Here are some staggering statistics.
Did you realize, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? Understanding the art of writing headlines that hook 'em is the secret to the power of your title, and ultimately why you're effective or not.
Every element of compelling copy has just one purpose - to get the next sentence read. And then the sentence after that, and so on, all the way down to your call to action. So if people stop at the headline, you're already dead in the water and positioned perfectly to go 'belly up' in the "online ocean" as a writer.
The better your headline, the better your odds of beating the averages and getting what you've written read by a larger percentage of people. After all, if there are not eyeballs gazing your work how do you ever expect to be successful?
To learn more about becoming a better writing and igniter of action, learn The Art Of [http://theallyadvertisinggroup.com/headlines-that-hook-em]Writing Headlines That Hook 'Em in this free report. There are sixty, and you may also want to learn more about The Art Of Writing Headlines That Hook 'Em by viewing The Ally Advertising Group's [http://theallyadvertisinggroup.com]blog. Become an innovator of change today!
Although many factors dictate success, a headline sets the pace and has a huge impact! Because you only have a matter of seconds to be effective, the author who speaks best to their readers focus in that EXACT moment possesses the grandest ability to achieve their goal.
If you don't instantly excite, ignite, and intrigue your audience, they're unlikely to read on -- regardless of how content rich or relevant your material may be.
Certain "power" words and phrases consistently outshine others. By knowing these words and phrases, the art of writing headlines that hook 'em becomes significantly simpler. One thing is for sure; as far as we know, society has yet to create a "best author list"... however, people do hold a high regard for authors who reach The New York Times Best Sellers List.
Although this may not be a personal goal, principally speaking, you must follow the same premise. When constructing and designing headlines, there are 3 critical elements to keep in mind. Follow this step-by-step formula.
1. Keep your headline keyword rich (write to keywords, not topics)
2. Keep your headline centered on the theme of the content
3. Set up you call to action to play-off of your headline
When you sit down to write a message within your marketing campaigning, try incorporating as many of the following power words and phrases, they're proven tried-tested-proven and best of all to convert prospects into 'raving fans'.
? A Guide to...
? Why Aren't You...?
? If You Had Just One Opportunity to...
? If You Want to Learn How to...
? 7 Sure-Fire Tips For...
? How to Attract More...
? Uncover...
? How a "Regular Guy/Girl" from (Place)...
? It's Not Your Fault...
? READ THIS: If You Are Truly Serious About...
Here are some staggering statistics.
Did you realize, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? Understanding the art of writing headlines that hook 'em is the secret to the power of your title, and ultimately why you're effective or not.
Every element of compelling copy has just one purpose - to get the next sentence read. And then the sentence after that, and so on, all the way down to your call to action. So if people stop at the headline, you're already dead in the water and positioned perfectly to go 'belly up' in the "online ocean" as a writer.
The better your headline, the better your odds of beating the averages and getting what you've written read by a larger percentage of people. After all, if there are not eyeballs gazing your work how do you ever expect to be successful?
To learn more about becoming a better writing and igniter of action, learn The Art Of [http://theallyadvertisinggroup.com/headlines-that-hook-em]Writing Headlines That Hook 'Em in this free report. There are sixty, and you may also want to learn more about The Art Of Writing Headlines That Hook 'Em by viewing The Ally Advertising Group's [http://theallyadvertisinggroup.com]blog. Become an innovator of change today!
Saturday 2 July 2011
Headlines, Sub-Headlines, and Pre-Headlines - Writing Sales Copy That Draws Your Reader In
Headlines grab the attention of the reader and make them want to read more. But once they are willing to read past the headline you must continue to grab and hold their attention throughout the sales letter. We accomplish this with sub-headlines and pre-headlines.
Sub-headlines and pre-headlines are written so that your reader will be drawn further into your sales copy. When you start your sub-headings with phrases like "what if", "imagine what would happen if", or "think back" - people begin to envision themselves living out the story in their own imagination. Their imagination is more powerful and more personal than anything we could ever come up with.
When you are first writing your web copy, start writing down as many headlines as you can think of. There are many good books that give examples of headlines that may appeal to you. Think about what is important to the person you are writing to. What will happen if they use your product or service? What will happen if they don't? Are you appealing to something that is painful for them, such as needing to lose weight or not having enough business? Or are you going to provide a pleasurable experience for them with your product or service, like helping them to find a new job? Put yourself in their position and write down anything you think of that would get their attention. Then put everything you have written aside for a day or so.
When you come back to your list of headlines see which one jumps out at you and gets your attention. That one will be your headline. Now look over the other ones and see which ones do not address the needs of your readers. Toss them out. The rest of the headlines you have written will become your pre-headlines and sub-headlines. They will be used throughout your sales copy to keep pulling your reader in closer to your product or service.
And now I invite you to download a free report that will get you started right away at http://OnlineWritingSuccess.com and join the world of internet marketing.
Sub-headlines and pre-headlines are written so that your reader will be drawn further into your sales copy. When you start your sub-headings with phrases like "what if", "imagine what would happen if", or "think back" - people begin to envision themselves living out the story in their own imagination. Their imagination is more powerful and more personal than anything we could ever come up with.
When you are first writing your web copy, start writing down as many headlines as you can think of. There are many good books that give examples of headlines that may appeal to you. Think about what is important to the person you are writing to. What will happen if they use your product or service? What will happen if they don't? Are you appealing to something that is painful for them, such as needing to lose weight or not having enough business? Or are you going to provide a pleasurable experience for them with your product or service, like helping them to find a new job? Put yourself in their position and write down anything you think of that would get their attention. Then put everything you have written aside for a day or so.
When you come back to your list of headlines see which one jumps out at you and gets your attention. That one will be your headline. Now look over the other ones and see which ones do not address the needs of your readers. Toss them out. The rest of the headlines you have written will become your pre-headlines and sub-headlines. They will be used throughout your sales copy to keep pulling your reader in closer to your product or service.
And now I invite you to download a free report that will get you started right away at http://OnlineWritingSuccess.com and join the world of internet marketing.
Subscribe to:
Posts (Atom)