Article Writing Secret: Hyped-Up Headlines Help Boost Your Article Marketing Success

My clients often want to know how to make their articles stand out from the thousands that already exist in their marketplace. I encourage them to consider using alliteration in their headlines. What's alliteration you say? It's when you use words that all have the same sound. Check out the headline for this story as an example.

Here are a few tips I created to make headline writing a bit easier for you:

Don't force it.
Hey, if it's not there, it's not there. Look for a way to use words that begin with the same sound for a few minutes. If it doesn't come, then go with the old standby, "How to" or "3 Ways to" and move on.

Accompany the headline with an equally clever article.
You finally have a great alliterative headline, now what? You'd better have a funny, amusing or interesting article to back it up. The reader's curiosity is piqued, give him the information you promised in that great headline of yours.

Have a look at other alliterative headlines for inspiration.
Let's face it, these kinds of headlines can be a challenge. To make it easier, consider reading the work of others. Keep your eyes open because these headlines are used everywhere, magazines, newspapers, brochures - keep a file of these gems. It's worth it.

Here are a few from the undisputed kings (and queens) of clever headlines - The New York Post - for more inspiration:

PAYBACK'S A PITCH

MANIC MOB TRACKS THE TIGER [TIGER WOODS]

GANGLAND GALA AT GOTTI GRAVE

SALE SURVIVORS


Alliterate every word? Not so.
Not every word in your headline has to begin with the same sound. Conjunctions and prepositions such as: of, and, or, from get a pass. (Note: There are exceptions to this rule. Sometimes the first few or last few words in a headline have alliteration and all others don't.)

NICOTINE NAZIS ARE ASH-KING FOR IT THIS TIME!

BUGGED BRASS ORDERS JACKO COPS TO HUSH

TIGER BAGS HIS BABE


Don't forget your subheds.
It can be a risky move to use alliteration in your main headline. If it's too much for you, save your creativity for your subheds. This will move your readers through your copy swiftly and effortlessly - with a little flair.

Secondary headlines help, too.
Keep in mind these headlines don't offer a bevy of information. To connect the reader to the article, build a bridge with a secondary headline that clearly spells out what you're going to say. And it's a good idea not to use alliteration in the secondary headline either. Just tell it like it is.

There you have alliteration basics. Spice up your headlines with this bit of writing and watch response rates soar.