Tuesday 20 September 2011

3 Tips to Writing Amazing Ad Headlines That Get You Sales Like Crazy

How do you know what's interesting to your ideal prospect? Read on to learn 3 tips to writing amazing ad headlines that get you sales like crazy.

Before you can serve your ideal prospects, first you must know what is important to them. Then, intentionally do things to get their attention so they see you as a provider of the perfect solution for him or her. Here are 3 tips to writing great headlines in your marketing copy to get sales like crazy:

1.    The secret to grabbing your ideal prospect's attention is first knowing the desperate needs and wants that are missing from your prospect's life. The "missing item" haunts your prospect like an old familiar melody that incessantly plays on in his or her head. So how do you learn what they want or need? You ask them! Listen closely, then personally relate to their description about their need or want. Start with their most intense desire. What is it? Whatever feeling the client is feeling, it aches to be satisfied or relieved. So, as a marketer, become the prospect's personal shopper.



2.    In your marketing copy, point the way for your ideal prospect to get satisfaction through the benefits of your product or service. As you describe how your prospect can feel satisfied using your solution, you are building a relationship with your prospect.

3.    Once you build a trusting relationship with your prospects, they are more likely to rely on your honesty and your advice. This trust will help them to select your product to satisfy their needs.

Finally, after you know what your prospects really want, give it to them in the way they want it. Good news! They are already looking for you and your products. Show them how to find you now! When you speak their language, and give them what they crave, they really appreciate you. Provide the solution for their most frustrating challenge. Do that repeatedly with all your clients and become friends with your customers who buy from you fast!

Imagine getting more customers by connecting with them. You can learn how to make a meaningful difference with your market by discovering how to connect with them.

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