One of the best (and completely free) ways that I use to track and test how effective my headlines and sales are in social media and in my marketing campaigns is to use bit.ly.com. Bit.ly will allow you to track the click thrus on your links. This is one of the best ways for me to test out different headlines because you get to see whats attractive to your prospects. For the newbie, I would especially recommend learning and perfecting this tactic because every famous Internet Marketer knows that super good headline and copy writing skills are just as critical to Conversion and selling online as good persuasive selling is to a live person.
If you can't write good headlines, it's like saying that you can't sell in person or talk to your friends. So, do you want the secret to good Headlines? Well first let's look at how you don't write them. Twitter would be the perfect example of this because you'll get to see poor headlines in action! Notice how the majority of people focus entirely on their call to action when writing headlines but this is probably best used at the bottom of a sales page instead. The reality is that thought provoking question work much better in headlines and outright hard closes do. Say something to your prospect like "Are you finally ready for...", What would it feel like if...", "How long has it been since..." Questions like this create emotion in your reader and cause them to want to click on your link. After your prospect gets to your site, it's pretty much a no brain-er that you need some good content. Something that's been on Google for years is a document called "creating words that sell".
I downloaded it and used it when I first started. It's still very relevant for today's Internet Marketer and I strongly recommend that you download it, save it, and use it when crafting your headlines in e-mail, on Twitter or in your sales pages because it's useful and FREE! Once you cruise through this little 30 or 40 page guide, you'll really begin to understand what I'm talking about and your creativity should start to flow a little more. After you combine this strategy with your bit.ly tracking, you should see a significant increase in your link click thrus, e-mail opens, and opt-ins. Now this little nugget isn't a lottery ticket and it won't enable you to immediately "Make Six Figures TODAY!!" because to be blunt, it will take some time. But if you really want to model success and be a six figure a month earner in this business, you have to follow the technique of the successful people and not the result of their efforts so be patient. Just remember that your headlines have to be different, unique, and they must arouse curiosity.
Showing posts with label Copywriting. Show all posts
Showing posts with label Copywriting. Show all posts
Tuesday, 17 January 2012
Tuesday, 20 September 2011
3 Tips to Writing Amazing Ad Headlines That Get You Sales Like Crazy
How do you know what's interesting to your ideal prospect? Read on to learn 3 tips to writing amazing ad headlines that get you sales like crazy.
Before you can serve your ideal prospects, first you must know what is important to them. Then, intentionally do things to get their attention so they see you as a provider of the perfect solution for him or her. Here are 3 tips to writing great headlines in your marketing copy to get sales like crazy:
1. The secret to grabbing your ideal prospect's attention is first knowing the desperate needs and wants that are missing from your prospect's life. The "missing item" haunts your prospect like an old familiar melody that incessantly plays on in his or her head. So how do you learn what they want or need? You ask them! Listen closely, then personally relate to their description about their need or want. Start with their most intense desire. What is it? Whatever feeling the client is feeling, it aches to be satisfied or relieved. So, as a marketer, become the prospect's personal shopper.
2. In your marketing copy, point the way for your ideal prospect to get satisfaction through the benefits of your product or service. As you describe how your prospect can feel satisfied using your solution, you are building a relationship with your prospect.
3. Once you build a trusting relationship with your prospects, they are more likely to rely on your honesty and your advice. This trust will help them to select your product to satisfy their needs.
Finally, after you know what your prospects really want, give it to them in the way they want it. Good news! They are already looking for you and your products. Show them how to find you now! When you speak their language, and give them what they crave, they really appreciate you. Provide the solution for their most frustrating challenge. Do that repeatedly with all your clients and become friends with your customers who buy from you fast!
Imagine getting more customers by connecting with them. You can learn how to make a meaningful difference with your market by discovering how to connect with them.
Before you can serve your ideal prospects, first you must know what is important to them. Then, intentionally do things to get their attention so they see you as a provider of the perfect solution for him or her. Here are 3 tips to writing great headlines in your marketing copy to get sales like crazy:
1. The secret to grabbing your ideal prospect's attention is first knowing the desperate needs and wants that are missing from your prospect's life. The "missing item" haunts your prospect like an old familiar melody that incessantly plays on in his or her head. So how do you learn what they want or need? You ask them! Listen closely, then personally relate to their description about their need or want. Start with their most intense desire. What is it? Whatever feeling the client is feeling, it aches to be satisfied or relieved. So, as a marketer, become the prospect's personal shopper.
2. In your marketing copy, point the way for your ideal prospect to get satisfaction through the benefits of your product or service. As you describe how your prospect can feel satisfied using your solution, you are building a relationship with your prospect.
3. Once you build a trusting relationship with your prospects, they are more likely to rely on your honesty and your advice. This trust will help them to select your product to satisfy their needs.
Finally, after you know what your prospects really want, give it to them in the way they want it. Good news! They are already looking for you and your products. Show them how to find you now! When you speak their language, and give them what they crave, they really appreciate you. Provide the solution for their most frustrating challenge. Do that repeatedly with all your clients and become friends with your customers who buy from you fast!
Imagine getting more customers by connecting with them. You can learn how to make a meaningful difference with your market by discovering how to connect with them.
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