Writing Better Headlines For Higher Conversions

One of the best (and completely free) ways that I use to track and test how effective my headlines and sales are in social media and in my marketing campaigns is to use bit.ly.com. Bit.ly will allow you to track the click thrus on your links. This is one of the best ways for me to test out different headlines because you get to see whats attractive to your prospects. For the newbie, I would especially recommend learning and perfecting this tactic because every famous Internet Marketer knows that super good headline and copy writing skills are just as critical to Conversion and selling online as good persuasive selling is to a live person.

If you can't write good headlines, it's like saying that you can't sell in person or talk to your friends. So, do you want the secret to good Headlines? Well first let's look at how you don't write them. Twitter would be the perfect example of this because you'll get to see poor headlines in action! Notice how the majority of people focus entirely on their call to action when writing headlines but this is probably best used at the bottom of a sales page instead. The reality is that thought provoking question work much better in headlines and outright hard closes do. Say something to your prospect like "Are you finally ready for...", What would it feel like if...", "How long has it been since..." Questions like this create emotion in your reader and cause them to want to click on your link. After your prospect gets to your site, it's pretty much a no brain-er that you need some good content. Something that's been on Google for years is a document called "creating words that sell".

I downloaded it and used it when I first started. It's still very relevant for today's Internet Marketer and I strongly recommend that you download it, save it, and use it when crafting your headlines in e-mail, on Twitter or in your sales pages because it's useful and FREE! Once you cruise through this little 30 or 40 page guide, you'll really begin to understand what I'm talking about and your creativity should start to flow a little more. After you combine this strategy with your bit.ly tracking, you should see a significant increase in your link click thrus, e-mail opens, and opt-ins. Now this little nugget isn't a lottery ticket and it won't enable you to immediately "Make Six Figures TODAY!!" because to be blunt, it will take some time. But if you really want to model success and be a six figure a month earner in this business, you have to follow the technique of the successful people and not the result of their efforts so be patient. Just remember that your headlines have to be different, unique, and they must arouse curiosity.