Beginners writing for money, understand what will launch your million dollar business. Head lines are what captivate, interest and lead your audience into what ever you have on offer. Around 90% of your blog, sales copy, news letter, article's effectiveness is generated by your headline. Around five times more headlines are read compared to the body.
Visualize this. What happens when a basket ball enthusiast enters a book store? They enter and head for the Sports section that interests them. They then scan the shelf, searching the book or magazine covers for basket ball headlines. Once there, they look for something that interests them, make a selection, flip through it skimming again the headlines or pictures. If they find something that rivets them, they buy, sometimes in a matter of few minutes. Out of thousands of books/ magazines the choice can be made in minutes.
That's how much time you have to make an impression in getting your headline picked.
1. As can be seen in the above example the importance of putting your offer out where potential prospects surf. If it's a sports program on offer, frequent sports chat or ezines sites. Position your self in areas that target those specific surfers IE. basket ball enthusiasts.
2. The head line you choose is the ad for the ad... You have a one time chance to get attention so invest heavily to make that happen. Use all you have, bold easy to read fonts, italics, underline, colour, pictures, and of course powerful words that reach out to get noticed.
Headlines have launched ideas to become multi million dollar business's. The difference between success and failure can be down to just changing one or two words in a headline. It could be well worth your while as a beginner writer to learning all you can and perfecting your skills in creating your own killer headlines that stand out from the crowd.
If this has tickled your interest read my free report called: 3 Psychological Elements to an Article Head Line That Captivate Attention and Prompts Action!! While there grab my FREE e-book " The 101 most powerful words to use in creating killer blog and article content...
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