Writing Headlines for Your Dental Website

Headlines are an important part of your dental marketing website. They not only contribute to the search engine optimization (SEO) of website development they can also affect the quality of your website in other ways. Headlines are a large part of navigation and greatly influence the way that patients, both new and old, feel about your site. Here are some tips for writing excellent headlines for your dental website.

Headline Starting Points

Like any good news story you want to use the 5 W's (who, what, when, where and why) for the headlines on your dental website whenever possible. Turning your headlines into questions sparks reader curiosity and therefore makes them more likely to continue reading your dental marketing ad copy. Propose questions such as "Why should you see a dentist every 6 months?" or "When should you first bring your child to the dentist to ensure optimal hygiene for life?" Headlines like these bring up a good question and give you a good jumping off point to begin marketing your dental practice to new patients.

Brainstorming

Before publishing your dental website headlines to the world it is a good idea to sit down with a pad and pen and go through questions pertaining to each of the 5 W's. Once you have a good list of 10-20 possible headlines you can go through each to see which ones you think best fit in with the goals of your dental practice and your patient profile.

When choosing the questions you will publish from your brainstorming list you should focus on headlines that spark curiosity. You should also focus on choosing headlines that primarily have universal appeal. Popular topics such as pediatrics, teeth whitening, fillings, insurance acceptance, and dentures make for good headlines. You may want to use a headline that deals with an obscure question here and there but for the most part you are working to get in as many new patients as possible, aren't you?

Once you have found your favorite headlines, use them at your dental website and get ready to draw in new patients.

Where to Put Headlines

Headlines typically will fit into any page on your dental website. You may want to use certain headlines in certain places, however headlines can be used anywhere as subheadings to further draw the reader in to your content. They are a great way to start out topics for articles, blogs, and standard web pages. And once you've got that list of headlines created, don't forget to save a few for your brochures and information sheets. Good headlines are valuable in so many ways and should never be overlooked in your dental marketing.

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