Writing Internet Marketing Advertising for your business can become a daunting experience when trying to attract the living public to your products and services. If you are among the population of the "Undead," then most likely, you are bombarded with advertising every day. The competition is humongous. Knowing your target market and writing killer ad copy will stop people dead in their tracks at your website and buying your products.
Knowing Your Target Market
Before you start your advertising campaigns, it is imperative to know the key elements of advertising and your Target Market. Ask yourself the following questions: What, Why, Who, When, Where, and How?
1. What? Define your product or service. Write a detailed description.
2. Why? Define the benefits of your product or service (the value that someone will receive by buying or using your product).
3. Who? These are the customers who are looking for your product or service.
4. When? Determine how quickly the customer will receive your product or service.
5. Where? Keywords for your ad should be researched and must be targeted to your product or service. People are searching the internet to find an answer to their needs or problems. They must be able to find you and get the answer to their problem.
6. How? The Call To Action! Telling the potential customer the benefits that they will receive and a link to take them to exactly what they are looking for.
Finding Inspiration For Writing Your Ads
Inspiration from people you know and media that is familiar to you, like: television commercials, billboards, newspapers, magazines, telemarketers, internet, cell phones, mail, and even the guy in the gorilla suit holding the sign and trying to lure passers-by to come in to their business, will help you with your ad copy.
Television Commercials:
Watch commercials on TV and listen to how the key elements of advertising are answered.
Example: This last holiday season, there was a commercial that was set inside a shopping mall. Carolers were riding down the escalators singing about the stores they had been in and how they were able to get everything to complete their shopping. The Carolers held their shopping bags up with the names of the stores and showed the frustrated shoppers in the mall where to go to get their shopping done.
� The Problem: Wandering the mall trying to find gifts and getting the holiday shopping done.
� The Advertisement: The Carolers holding the bags full of gifts with the names of the stores and singing to the other shoppers where they can go to find everything they need.
� The Call to Action: "Why are you still standing there?"
Television Shows or Movies:
When you watch TV shows and movies, listen for things that make you laugh, make you cry, or even make you sick. Emotions can have a powerful effect in advertising.
Example: "I Love Lucy Show" that 1st aired in the 1950's. In this episode the Ricardos and the Mertzes are traveling by car to California. After driving for many hours, they become hungry and decide to stop at a run-down caf�. Once inside they are given the menus and as each one orders, they are told by the owner that he is all out of that item. In their frustration, they ask what is available. The owner brings out bags of cheese sandwiches. They decide to go elsewhere.
As they are driving, they begin seeing these road signs every 5 miles about how good the food is up ahead. They pass the 15 mile sign, the 10 mile, 5 mile... 1 mile signs and they are so excited about finally getting to eat. When they pull in, they find that they have driven in a great big circle ending up back at the run-down caf�.
� The Problem: Hunger
� The Advertisement: The signs describing the food they would receive.
� The Call to Action: The placement of the signs directing them exactly where to go to eat.
Conversations with Friends, Family, or Strangers:
Listening to what other people say may give you an idea for an advertisement.
Example: My sister and I were talking about having a garage sale. She said that she had so much stuff that there would be no way that she could get it all outside for a garage sale. She said that she would just like to open the door to her house and let people make her an offer on whatever they wanted. Then she asked me, "Can you have an "Estate Sale For the Undead?" And thus, that question became the title of this article.
Once you have defined the key elements of advertising and identified your Target Market, writing powerful, emotional, and shocking Ad Headlines becomes easy and effortless.
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