We all know that we are living in an age of information overload, the average person is bombarded with tons of messages and advertisements every single day. As a result people's attention span is getting shorter and shorter. On average you have a few seconds to capture your readers' attention, and in these few seconds he will hardly read further than the headline. This is why headline is so important. Without an attention grabbing headline your advertisement copy is just a waste of your time.
Below you will find 7 rules for writing effective headlines:
(1) Don't write your headline in all capital letters. DO YOU AGREE THAT ALL CAPITAL LETTERS LIKE THIS IS A HARD READ.
(2) In your headline please promise a benefit or provoke curiosity.
(3) Make your headline easy to understand. Don't make them think. If you do, they may possibly not thinking the same message that you intent to convey. Isn't that a waste of your effort.
(4) Use certain words in your headlines because they are guaranteed to work. Some of these key words include include Free, New, Discover, Now, How to, Save, Announcing, Easy and Wanted.
(5) Put headline at the top of your advertisement copy. This sounds simple and logical, especially if you understand the short attention-span of the general readers, but I am amazed at the large number of ads that I saw didn't have top placed headlines or even have none.
(6) Long headlines often pull better than short headlines. A recent survey reported that longer headlines with more than 10 words have better readership than shorter headlines.
(7) Sell one idea at a time. If you try to sell multiple products/services on one headline, unless they belong to the same category, you are just making your prospect confused or providing too many choices to them at the same moment. The outcome is often worse than that of selling one idea at a time.
Ninety percent of the success of any offer, whether in a newspaper advertisement or salesletter, is the headline. Please keep these 7 rules in mind when you write your attention-grabbing headlines. Unless your headline sells your product, you've wasted 90% of your money.
Steve Ng is an Internet Marketer specialized in copywriting and killer headline creation.
For more information on how to write your own effective and sure-fire headlines, please visit http://www.HeadlineTips.com to learn more about the "Giant Headline Swipe File"
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