To sell anything on the internet, whether it is a digital product, physical product or a service, you will need to write a sales letter. A sales letter is made up of many parts, or elements. The most important element is the headline. If you do not grab people's attention with a strong headline they will never read the rest of your sales letter.
Headlines can be outrageous, thought provoking, in the form of a question, rude enough to make the reader angry, or just plain interesting. Some of the greatest headlines ever written have been simple, yet powerful phrases. Here are some examples:
'Corns Gone in 7 Days or Your Money Back'
'They Laughed When I Sat Down at the Piano...But When I Started to Play'
In both of these examples the readers were compelled to keep reading. They wanted to find out what was going to come next. If you have ever suffered from corns on your feet, more than likely you would keep reading.
The most well known copywriters of the last century have disagreed on many things regarding copywriting. They have all had their opinions and rules and beliefs. But they all agreed that the headline was the most important part of the sales copy. So how do you come up with a good headline for your product or service? Start writing. How does your prospect feel? What do they want or need? What could you truthfully say that would make them stop and pay attention? When you can figure out where their pain is, you will find the right words to use for your headline.
For help on how to write articles and sales copy visit http://www.WriteArticlesWithJeffHerring.com Jeff will give you two free writing templates and you can register for his free weekly teleseminar.
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