The Art Of Writing Headlines That Hook

When marketing using the written word, the art of writing headlines that hook 'em is the most important element in grabbing your readers' attention!

Although many factors dictate success, a headline sets the pace and has a huge impact! Because you only have a matter of seconds to be effective, the author who speaks best to their readers focus in that EXACT moment possesses the grandest ability to achieve their goal.

If you don't instantly excite, ignite, and intrigue your audience, they're unlikely to read on -- regardless of how content rich or relevant your material may be.

Certain "power" words and phrases consistently outshine others. By knowing these words and phrases, the art of writing headlines that hook 'em becomes significantly simpler. One thing is for sure; as far as we know, society has yet to create a "best author list"... however, people do hold a high regard for authors who reach The New York Times Best Sellers List.

Although this may not be a personal goal, principally speaking, you must follow the same premise. When constructing and designing headlines, there are 3 critical elements to keep in mind. Follow this step-by-step formula.

1. Keep your headline keyword rich (write to keywords, not topics)

2. Keep your headline centered on the theme of the content

3. Set up you call to action to play-off of your headline

When you sit down to write a message within your marketing campaigning, try incorporating as many of the following power words and phrases, they're proven tried-tested-proven and best of all to convert prospects into 'raving fans'.

? A Guide to...


? Why Aren't You...?


? If You Had Just One Opportunity to...


? If You Want to Learn How to...


? 7 Sure-Fire Tips For...


? How to Attract More...


? Uncover...


? How a "Regular Guy/Girl" from (Place)...


? It's Not Your Fault...


? READ THIS: If You Are Truly Serious About...


Here are some staggering statistics.

Did you realize, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? Understanding the art of writing headlines that hook 'em is the secret to the power of your title, and ultimately why you're effective or not.

Every element of compelling copy has just one purpose - to get the next sentence read. And then the sentence after that, and so on, all the way down to your call to action. So if people stop at the headline, you're already dead in the water and positioned perfectly to go 'belly up' in the "online ocean" as a writer.

The better your headline, the better your odds of beating the averages and getting what you've written read by a larger percentage of people. After all, if there are not eyeballs gazing your work how do you ever expect to be successful?

To learn more about becoming a better writing and igniter of action, learn The Art Of [http://theallyadvertisinggroup.com/headlines-that-hook-em]Writing Headlines That Hook 'Em in this free report. There are sixty, and you may also want to learn more about The Art Of Writing Headlines That Hook 'Em by viewing The Ally Advertising Group's [http://theallyadvertisinggroup.com]blog. Become an innovator of change today!