Showing posts with label headlines for articles. Show all posts
Showing posts with label headlines for articles. Show all posts

Saturday, 4 February 2012

How to Write Headlines for How-to Articles

 Want to write a how-to article but can't come up with a topic?

Start by naming the three biggest problems your customers or clients face. You've just come up with three ideas for three different articles. Be sure the topics tie into a service you provide, a product you sell, or a cause or issue you want to promote.

Once you've chosen a topic, it's time to select a title. Here's a list of possibilities. Simply fill in the blank, depending on what you've decided to write about.

A Part-Timer's Tactics for a Full-Timer's ______________

A Quiz: Test Your ______________ Smarts

Cash in on _______________ Trends

Chasing the Right ______________

Cool Tools for Today's ______________

Common Errors That Kill ______________

Discover the 7 Essential Elements That Guarantee ______________

Finding the ______________That is Uniquely You

Good News for ______________

How to Bounce Back from ______________

How to Get Other People to ______________

How to Handle ______________

How to Make ______________ Work for You

How to Make Your ______________ Dreams Come True

How to Turn ______________ into ______________

Mastering the Art of ______________

No More ______________

Part-Time ______________, Full-Time Success

Questions and Answers About ______________

Straight Talk from a ______________

The Great _____________ Dilemma

The Most Beginner-Friendly ______________

The Last Word on ______________

The Amazing Solution for ______________

The Best and Worst Ideas for ______________

The Complete Guide to ______________

The Worst Mistakes You Can Make When ______________

Top 10 ______________ Do's and Don'ts

What's HOT and NOT in ______________

When Not to ______________

Your Must-Know Guide to ______________

_________________ with Pizzazz!

_________________and Grow Rich

______________ on the Cheap

5 Ways to Get More from Your ______________

5 No-Fail Strategies for ______________

6 Secrets to Successful ______________

7 Ways to Keep Your ______________ Dreams Alive

7 Ways to Avoid the Most Deadly ______________ Mistakes

8 Ways to Avoid the Worst ______________ Mistakes

9 Formulas for Fantastic ______________

10 User-Friendly Facts for ______________

10 Tips to Jump-Start Your ______________

11 Questions You Must Ask When You're ______________

12 Tactics to Open Up ______________

13 Tips That Will Make a _______________ Smile

10 Time-Tested Tips for Becoming a ______________

25 Quick ______________ Tips to Use Now

26 Holiday Gifts for ______________

Wednesday, 29 June 2011

How To Write Headlines - Writing Headlines That Get Your Articles Read - Part 1

The secret ingredient to all successful articles is writing a great 'Headline'. Whoever your reader is:


Website visitor
Robot web spider
Other website owners
All great articles that are optimised for your website have one thing in common.

A great Headline!


What is a Headline?
Why is writing a great Headline important?
How do you write a great Headline?

What is a Headline?


It's the bulletins that open up the news on the radio or TV.
It's what's written on the front of the news stand.
It announces the content of the article.
Headlines are used to pull the eyes to the page & compel the reader to read on... If they have searched for a specific word then, if your headline contains that word, they will be drawn to it.

Why is writing a great Headline important?

In a world of news, reports, sounds & pictures we suffer information overload - Headlines help focus the readers attention - grab their interest & give a reason for them to spend time reading your article. You do write your articles to be read, don't you? I know that some write articles just so that they include their website links or affiliate links, but these empty, badly planned articles are not the most successful on the web.



How do you go about writing a good Headline for an article.

Consider the following:


learn the secret formula to .....
I made the fatal mistake ......, make sure you don't!
Why ..... & ...... grab your customers attention.
The last word on ........
Cash in on ....... before others do.
OH NO... Bush has done it again!
Didn't they all say 'read me' I have something important to say? Didn't they all indicate the nature of the article to come? Didn't they all have an element of curiosity about them? Didn't they all have impact?

Writing a good headline for an article is an art that one gets better and better at.

But here are some simple rules to follow and help you supercharge your Headlines:

1. Appeal to your readers biggest desires


Make money.
Get healthy.
Loose weight.
Achive more.
Look ten years younger.
Find love.
Readers are often looking for solutions to their problems. If your Headline is the answer to their problem then they will read on.

2. Acknowledge their fears.


Avoid making this costly mistake.
Act now ... don't loose out!
The terrible truth about 'X' and how to avoid it.
Sometimes readers haven't acknowledged a problem or are only just becoming aware of it. By suggesting that you know the problem and can help with the solution will get them to read on.



3. Ignite their emotions.


Why we all hate our boss!
No more Monday morning blues!
Throw away your glasses forever.
Why rubbish is YOUR fault!
Sometimes you need to grab those readers and compell them to read your articles by raising their emotion levels. Sometimes you are actually challenging them to argue with you.



4. Appeal to their curiosity.


How 'X' & 'Y' made a million from 1 simple widget.
Double your Adsense income overnight with this one simple strategy.
What New Year resolutions did Madonna make this year?
Make sure that you use your Keywords, that you've based your article on. Those looking for information on the a particular subject, for example 'How To Write a Great Headline' will likely choose your article to read over another that doesn't use the keywords that they searched on. Look at my headline and you see that it includes 'writing', 'headlines', 'write', 'read', 'articles'. I have a good chance that both the human visitors will use these keywords when searching for information on 'how to write a good headline' but I am also including information so that the search engines might give a high value to my article too.

In How to write headlines - writing headlines that get your articles read - Part 2 I look at more strategies to get those time poor internet readers choosing your article to read.

Brian Cotsen writes articles & reviews tools to help you succeed with your website or online internet affiliate marketing. Visit http://www.simplewebsitemarketing.com