Friday 19 August 2011

Great Headlines - 8 Ways To Writing Catchy Great Headlines That Grab Attention

Do you know why some sites bring in tons of cash while others don't make a dime? Or why some ads sizzle to success while others hardly impact?

A major reason is the headline.

If you want attention on the Internet such as for selling things you have about three seconds to make your point else lose your visitor. Click... BOOM... gone!

If your headlines are under-performing then it is costing you sales. Guaranteed. So:
* You need a great headline.
* You want a great headline.
* You'd love to have a great headline.

But how do you create a great headline if you're not a professional copywriter?

I thank you for asking.



Here are eight tips that will empower you to write a great headline today.

1. Target others. Review sites of 10 top marketers before you begin to write. Don't take their copy (that is stealing) but draw inspiration from their headlines before you begin. It's amazing how simple and effective this technique is when you need a powerful headline.

2. The shorter the better. It's why phrases or short sayings become so catchy. Five to seven words works well. You can be more expansive in the sub-heading, abstract or opening paragraph once you have your visitors' attention.

3. Use a question as your headline. A great headline stops people stop long enough to consider your site. Asking a question is a great way to do this, if you ask the right one. A tip: The right question is always one that can be answered by your product or whatever you are offering.

4. Use an exclamation point or question mark in your headline. It is important to communicate excitement.

5. Be clear. Inform the reader exactly how your product or offering will assist them.

6. Use a "number of steps" formula. If your product will solve a problem in a certain number of steps, state it. People love simple solutions to their problems.

7. Use a "how to". Like the previous point, a how to is a great headline that is catchy since it presents to readers that there is a solution inside. People search for things to seek solutions to their problem.

8. Use an "in under". When time or money is involved, using an "in under" or "in less than" approach works well. One example is "How to succeed online for less than $100!"

These techniques can assist anyone with writing great headlines for their own needs. Like anything, the more you write, the better you will become.

Sam's blog is also available at samuelseeto.com

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