Too often, the value of a great headline is overlooked. In fact, it can be the number 1 reason you're not getting the traffic you're looking for.
Sometimes, I'll read a fantastic article that provides lots of value, but it goes virtually unnoticed because the title is so boring or just turns you away.
That would be like baking the perfect chocolate chip cake. I mean moist and rich, like there's too much chocolate flavor to fit into one cake.
And then you cover it with puke green frosting.
Completely ruins it, huh? The few people who do try it would think it was amazing, but that's not the point of our blog posts right? We want as many people to read them as possible.
So that's the first step: take more than 3 seconds to come up with a good headline.
I have two absolutely favorite models I use to write headlines that figuratively grab passer-byers and force them to read my posts. The first way is to create so much curiosity that people feel compelled to read it.
Let's say that you write a post about a few tricks to building your MLM. Most writers would just say "Build Your MLM Fast" or something like that. Yawn.
How about "Explode your MLM Business Fast with 2 Dumb Little Secrets". Everyone who is in an MLM will think "Do I know those 2 Secrets? I could be missing out!"
My second favorite headline-writing model is to be very specific. Instead of using the headline "Build Your MLM Fast", change it up a little to say "How To Close Prospects On The Phone In 10 Minutes".
It's not a crazy exciting headline, but it's a very specific skill that a lot of people have interest in. You might say that people are interested in building their MLM fast, too, but because the headline is so general, they're expecting some very general, non-specific tips in the article. Specificity will always attract more readers.
One of the best suggestions I have for you is to visit a blog that has headlines that compel you to read. Ask yourself "Why did this headline grab my attention? What words specifically? Did it grab my curiosity? Did it advertise a specific skill?"
Write down what you learn. When you get some ideas on how to do it properly, start jotting down ideas for good headlines. Odds are, you'll throw most of them out, but you'll come across some that will work.
Read your headlines out loud before using them and decide if you would click on it.
For a great resource, go to Google and look for "100 best headlines".
It was compiled by one of the most famous copywriters of all time, Jay Abraham. He gives you 100 great headlines and also a brief explanation as to why they are so great. You'll learn A LOT trust me!
Remember, no matter how fantastic and amazing your content is, you won't get the readers you want until you can draw them in with your headline!
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Your success starts with you, so make it happen!
Erin Smith is a full time network marketer who has trained hundreds of network marketers to generate leads and build their business using just the internet. To see how you can generate 50+ leads per day for free, visit Erin Smith's MLM Secrets today!
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