Writing Internet Marketing Advertising for your business can become a daunting experience when trying to attract the living public to your products and services. If you are among the population of the "Undead," then most likely, you are bombarded with advertising every day. The competition is humongous. Knowing your target market and writing killer ad copy will stop people dead in their tracks at your website and buying your products.
Knowing Your Target Market
Before you start your advertising campaigns, it is imperative to know the key elements of advertising and your Target Market. Ask yourself the following questions: What, Why, Who, When, Where, and How?
1. What? Define your product or service. Write a detailed description.
2. Why? Define the benefits of your product or service (the value that someone will receive by buying or using your product).
3. Who? These are the customers who are looking for your product or service.
4. When? Determine how quickly the customer will receive your product or service.
5. Where? Keywords for your ad should be researched and must be targeted to your product or service. People are searching the internet to find an answer to their needs or problems. They must be able to find you and get the answer to their problem.
6. How? The Call To Action! Telling the potential customer the benefits that they will receive and a link to take them to exactly what they are looking for.
Finding Inspiration For Writing Your Ads
Inspiration from people you know and media that is familiar to you, like: television commercials, billboards, newspapers, magazines, telemarketers, internet, cell phones, mail, and even the guy in the gorilla suit holding the sign and trying to lure passers-by to come in to their business, will help you with your ad copy.
Television Commercials:
Watch commercials on TV and listen to how the key elements of advertising are answered.
Example: This last holiday season, there was a commercial that was set inside a shopping mall. Carolers were riding down the escalators singing about the stores they had been in and how they were able to get everything to complete their shopping. The Carolers held their shopping bags up with the names of the stores and showed the frustrated shoppers in the mall where to go to get their shopping done.
� The Problem: Wandering the mall trying to find gifts and getting the holiday shopping done.
� The Advertisement: The Carolers holding the bags full of gifts with the names of the stores and singing to the other shoppers where they can go to find everything they need.
� The Call to Action: "Why are you still standing there?"
Television Shows or Movies:
When you watch TV shows and movies, listen for things that make you laugh, make you cry, or even make you sick. Emotions can have a powerful effect in advertising.
Example: "I Love Lucy Show" that 1st aired in the 1950's. In this episode the Ricardos and the Mertzes are traveling by car to California. After driving for many hours, they become hungry and decide to stop at a run-down caf�. Once inside they are given the menus and as each one orders, they are told by the owner that he is all out of that item. In their frustration, they ask what is available. The owner brings out bags of cheese sandwiches. They decide to go elsewhere.
As they are driving, they begin seeing these road signs every 5 miles about how good the food is up ahead. They pass the 15 mile sign, the 10 mile, 5 mile... 1 mile signs and they are so excited about finally getting to eat. When they pull in, they find that they have driven in a great big circle ending up back at the run-down caf�.
� The Problem: Hunger
� The Advertisement: The signs describing the food they would receive.
� The Call to Action: The placement of the signs directing them exactly where to go to eat.
Conversations with Friends, Family, or Strangers:
Listening to what other people say may give you an idea for an advertisement.
Example: My sister and I were talking about having a garage sale. She said that she had so much stuff that there would be no way that she could get it all outside for a garage sale. She said that she would just like to open the door to her house and let people make her an offer on whatever they wanted. Then she asked me, "Can you have an "Estate Sale For the Undead?" And thus, that question became the title of this article.
Once you have defined the key elements of advertising and identified your Target Market, writing powerful, emotional, and shocking Ad Headlines becomes easy and effortless.
Wednesday, 28 September 2011
Sunday, 25 September 2011
Beginners Writing - Headlines to Launch Your Million Dollar Business
Beginners writing for money, understand what will launch your million dollar business. Head lines are what captivate, interest and lead your audience into what ever you have on offer. Around 90% of your blog, sales copy, news letter, article's effectiveness is generated by your headline. Around five times more headlines are read compared to the body.
Visualize this. What happens when a basket ball enthusiast enters a book store? They enter and head for the Sports section that interests them. They then scan the shelf, searching the book or magazine covers for basket ball headlines. Once there, they look for something that interests them, make a selection, flip through it skimming again the headlines or pictures. If they find something that rivets them, they buy, sometimes in a matter of few minutes. Out of thousands of books/ magazines the choice can be made in minutes.
That's how much time you have to make an impression in getting your headline picked.
1. As can be seen in the above example the importance of putting your offer out where potential prospects surf. If it's a sports program on offer, frequent sports chat or ezines sites. Position your self in areas that target those specific surfers IE. basket ball enthusiasts.
2. The head line you choose is the ad for the ad... You have a one time chance to get attention so invest heavily to make that happen. Use all you have, bold easy to read fonts, italics, underline, colour, pictures, and of course powerful words that reach out to get noticed.
Headlines have launched ideas to become multi million dollar business's. The difference between success and failure can be down to just changing one or two words in a headline. It could be well worth your while as a beginner writer to learning all you can and perfecting your skills in creating your own killer headlines that stand out from the crowd.
If this has tickled your interest read my free report called: 3 Psychological Elements to an Article Head Line That Captivate Attention and Prompts Action!! While there grab my FREE e-book " The 101 most powerful words to use in creating killer blog and article content...
Visualize this. What happens when a basket ball enthusiast enters a book store? They enter and head for the Sports section that interests them. They then scan the shelf, searching the book or magazine covers for basket ball headlines. Once there, they look for something that interests them, make a selection, flip through it skimming again the headlines or pictures. If they find something that rivets them, they buy, sometimes in a matter of few minutes. Out of thousands of books/ magazines the choice can be made in minutes.
That's how much time you have to make an impression in getting your headline picked.
1. As can be seen in the above example the importance of putting your offer out where potential prospects surf. If it's a sports program on offer, frequent sports chat or ezines sites. Position your self in areas that target those specific surfers IE. basket ball enthusiasts.
2. The head line you choose is the ad for the ad... You have a one time chance to get attention so invest heavily to make that happen. Use all you have, bold easy to read fonts, italics, underline, colour, pictures, and of course powerful words that reach out to get noticed.
Headlines have launched ideas to become multi million dollar business's. The difference between success and failure can be down to just changing one or two words in a headline. It could be well worth your while as a beginner writer to learning all you can and perfecting your skills in creating your own killer headlines that stand out from the crowd.
If this has tickled your interest read my free report called: 3 Psychological Elements to an Article Head Line That Captivate Attention and Prompts Action!! While there grab my FREE e-book " The 101 most powerful words to use in creating killer blog and article content...
Tuesday, 20 September 2011
3 Tips to Writing Amazing Ad Headlines That Get You Sales Like Crazy
How do you know what's interesting to your ideal prospect? Read on to learn 3 tips to writing amazing ad headlines that get you sales like crazy.
Before you can serve your ideal prospects, first you must know what is important to them. Then, intentionally do things to get their attention so they see you as a provider of the perfect solution for him or her. Here are 3 tips to writing great headlines in your marketing copy to get sales like crazy:
1. The secret to grabbing your ideal prospect's attention is first knowing the desperate needs and wants that are missing from your prospect's life. The "missing item" haunts your prospect like an old familiar melody that incessantly plays on in his or her head. So how do you learn what they want or need? You ask them! Listen closely, then personally relate to their description about their need or want. Start with their most intense desire. What is it? Whatever feeling the client is feeling, it aches to be satisfied or relieved. So, as a marketer, become the prospect's personal shopper.
2. In your marketing copy, point the way for your ideal prospect to get satisfaction through the benefits of your product or service. As you describe how your prospect can feel satisfied using your solution, you are building a relationship with your prospect.
3. Once you build a trusting relationship with your prospects, they are more likely to rely on your honesty and your advice. This trust will help them to select your product to satisfy their needs.
Finally, after you know what your prospects really want, give it to them in the way they want it. Good news! They are already looking for you and your products. Show them how to find you now! When you speak their language, and give them what they crave, they really appreciate you. Provide the solution for their most frustrating challenge. Do that repeatedly with all your clients and become friends with your customers who buy from you fast!
Imagine getting more customers by connecting with them. You can learn how to make a meaningful difference with your market by discovering how to connect with them.
Before you can serve your ideal prospects, first you must know what is important to them. Then, intentionally do things to get their attention so they see you as a provider of the perfect solution for him or her. Here are 3 tips to writing great headlines in your marketing copy to get sales like crazy:
1. The secret to grabbing your ideal prospect's attention is first knowing the desperate needs and wants that are missing from your prospect's life. The "missing item" haunts your prospect like an old familiar melody that incessantly plays on in his or her head. So how do you learn what they want or need? You ask them! Listen closely, then personally relate to their description about their need or want. Start with their most intense desire. What is it? Whatever feeling the client is feeling, it aches to be satisfied or relieved. So, as a marketer, become the prospect's personal shopper.
2. In your marketing copy, point the way for your ideal prospect to get satisfaction through the benefits of your product or service. As you describe how your prospect can feel satisfied using your solution, you are building a relationship with your prospect.
3. Once you build a trusting relationship with your prospects, they are more likely to rely on your honesty and your advice. This trust will help them to select your product to satisfy their needs.
Finally, after you know what your prospects really want, give it to them in the way they want it. Good news! They are already looking for you and your products. Show them how to find you now! When you speak their language, and give them what they crave, they really appreciate you. Provide the solution for their most frustrating challenge. Do that repeatedly with all your clients and become friends with your customers who buy from you fast!
Imagine getting more customers by connecting with them. You can learn how to make a meaningful difference with your market by discovering how to connect with them.
Saturday, 17 September 2011
5 Rules For Writing Effective Article Headlines
Not enough attention is placed on the #1 component of any piece of advertising material or news article. Most people only read headlines before deciding whether or not to continue reading. Here are five ways to grab your reader's attention and hold it from the start:
1- Get self interest in to every headline that you write
Always try to make your headline suggest to the reader that there is something there that they want. I can't stress enough how fundamental this rule is. The self interest element of the headline should be very obvious yet this rule is violated on a daily basis by millions of writers.
2- Use the news in your headline
If you've got news such as a brand-new product that you're coming out with or promoting, or a new way to use an old product, always try to use that news by incorporating it into your headline and in a prominent way.
3- Try to avoid headlines that only provoke curiosity
If you combine curiosity with news or self interests, then that's an excellent way of adding more punch to your headline. Curiosity by itself is not enough to attract and hold the reader's attention long enough to continue reading the rest of your copy.
4- Try to refrain if possible from negativity
There are many that use negative headlines to attract readers. Some people call it the "roadside crash" or "rubbernecking" technique. This may seem to work in the short run, but in the long run they can negatively brand your products or services. I like to always stay positive, therefore attracting people that want to be positive and that are actively looking for information or products that can positively impact their lives and the lives of the people they care about.
5 - Suggest quick and easy
Use your headline to suggest that there is a quick and easy way for your target audience to get something they want. Most people, and especially Americans, are always looking for a faster, more time saving, easier way of doing things. If you can suggest that idea in your headline, then you have a much greater possibility of that person continuing to read the rest of your copy to find out more about your solution.
These five rules have been religiously followed by some of the biggest and best advertising agencies in the world. If they use these rules to make their clients and themselves millions of dollars then it must be working, right? The wonderful thing is that you can use the same techniques to boost your off-line or online business.
1- Get self interest in to every headline that you write
Always try to make your headline suggest to the reader that there is something there that they want. I can't stress enough how fundamental this rule is. The self interest element of the headline should be very obvious yet this rule is violated on a daily basis by millions of writers.
2- Use the news in your headline
If you've got news such as a brand-new product that you're coming out with or promoting, or a new way to use an old product, always try to use that news by incorporating it into your headline and in a prominent way.
3- Try to avoid headlines that only provoke curiosity
If you combine curiosity with news or self interests, then that's an excellent way of adding more punch to your headline. Curiosity by itself is not enough to attract and hold the reader's attention long enough to continue reading the rest of your copy.
4- Try to refrain if possible from negativity
There are many that use negative headlines to attract readers. Some people call it the "roadside crash" or "rubbernecking" technique. This may seem to work in the short run, but in the long run they can negatively brand your products or services. I like to always stay positive, therefore attracting people that want to be positive and that are actively looking for information or products that can positively impact their lives and the lives of the people they care about.
5 - Suggest quick and easy
Use your headline to suggest that there is a quick and easy way for your target audience to get something they want. Most people, and especially Americans, are always looking for a faster, more time saving, easier way of doing things. If you can suggest that idea in your headline, then you have a much greater possibility of that person continuing to read the rest of your copy to find out more about your solution.
These five rules have been religiously followed by some of the biggest and best advertising agencies in the world. If they use these rules to make their clients and themselves millions of dollars then it must be working, right? The wonderful thing is that you can use the same techniques to boost your off-line or online business.
Monday, 12 September 2011
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write. One way to keep prospects reading is to give your copy attention-grabbing headlines. Here are eight tips to make sure your headlines get the message across:
1. Turn each headline into a problem or benefit-oriented statement. What interests
a prospect most about what you offer? Reading headlines that tell how great your
company is or focusing only on the features of your product or service won't cut it.
Instead, speak to what appeals most to a prospect - usually, that's the fact that you
offer the solution to their problem.
2. Make headlines short, sweet and to the point. Your reader's attention span can
be measured in milliseconds, so you must get to the point fast. Use as few words as
possible to entice your reader to continue reading.
3. Don't sensationalize your headline. Ever read a headline that sounded too good
to be true? That's exactly what your reader will think if you promise too much in
your headline. Keep headlines factual but exciting...from your prospect's point of
view.
4. Immediately explain your headline in the copy that follows. Once you've got your
prospect's attention with exciting headlines, make sure your copy tells the rest of
the story. And do it as soon after the headline as possible, or your prospect may
quit reading after less than a paragraph if he feels the headline didn't explain itself
promptly.
5. Use attention-grabbing verbiage. Don't be shy with your headlines...use words
and phrases that give your reader an enticement to keep reading. After all, if you
see headlines starting with Free, Secrets of..., Tips to..., or a question, you'll
probably keep reading so you don't miss anything. Your prospect feels the same
way.
6. Keep your target audience in mind. Explain the benefits of your product or
service in a way that always appeals to your target market. Never forget who they
are, what they like/dislike, what problems they face, and what solutions they need.
7. Use action verbs instead of "to be" verbs. One of the simplest, most powerful
ways to liven up headlines means changing "to be" verbs into action verbs. Replace
verbs such as is, are, was, were, has, and have with action words. In fact, you
should avoid using "to be" verbs in all of your copy, but especially avoid using them
in your headlines.
8. Test your materials on a knowledgeable audience. Put your piece to the test by
asking people you trust to evaluate it and give you honest feedback. Then, tighten
up the headlines and copy some more, and get ready to watch your marketing
materials convince prospects you really do have the solution to their problem!
1. Turn each headline into a problem or benefit-oriented statement. What interests
a prospect most about what you offer? Reading headlines that tell how great your
company is or focusing only on the features of your product or service won't cut it.
Instead, speak to what appeals most to a prospect - usually, that's the fact that you
offer the solution to their problem.
2. Make headlines short, sweet and to the point. Your reader's attention span can
be measured in milliseconds, so you must get to the point fast. Use as few words as
possible to entice your reader to continue reading.
3. Don't sensationalize your headline. Ever read a headline that sounded too good
to be true? That's exactly what your reader will think if you promise too much in
your headline. Keep headlines factual but exciting...from your prospect's point of
view.
4. Immediately explain your headline in the copy that follows. Once you've got your
prospect's attention with exciting headlines, make sure your copy tells the rest of
the story. And do it as soon after the headline as possible, or your prospect may
quit reading after less than a paragraph if he feels the headline didn't explain itself
promptly.
5. Use attention-grabbing verbiage. Don't be shy with your headlines...use words
and phrases that give your reader an enticement to keep reading. After all, if you
see headlines starting with Free, Secrets of..., Tips to..., or a question, you'll
probably keep reading so you don't miss anything. Your prospect feels the same
way.
6. Keep your target audience in mind. Explain the benefits of your product or
service in a way that always appeals to your target market. Never forget who they
are, what they like/dislike, what problems they face, and what solutions they need.
7. Use action verbs instead of "to be" verbs. One of the simplest, most powerful
ways to liven up headlines means changing "to be" verbs into action verbs. Replace
verbs such as is, are, was, were, has, and have with action words. In fact, you
should avoid using "to be" verbs in all of your copy, but especially avoid using them
in your headlines.
8. Test your materials on a knowledgeable audience. Put your piece to the test by
asking people you trust to evaluate it and give you honest feedback. Then, tighten
up the headlines and copy some more, and get ready to watch your marketing
materials convince prospects you really do have the solution to their problem!
Friday, 9 September 2011
Writing Headlines for Your Dental Website
Headlines are an important part of your dental marketing website. They not only contribute to the search engine optimization (SEO) of website development they can also affect the quality of your website in other ways. Headlines are a large part of navigation and greatly influence the way that patients, both new and old, feel about your site. Here are some tips for writing excellent headlines for your dental website.
Headline Starting Points
Like any good news story you want to use the 5 W's (who, what, when, where and why) for the headlines on your dental website whenever possible. Turning your headlines into questions sparks reader curiosity and therefore makes them more likely to continue reading your dental marketing ad copy. Propose questions such as "Why should you see a dentist every 6 months?" or "When should you first bring your child to the dentist to ensure optimal hygiene for life?" Headlines like these bring up a good question and give you a good jumping off point to begin marketing your dental practice to new patients.
Brainstorming
Before publishing your dental website headlines to the world it is a good idea to sit down with a pad and pen and go through questions pertaining to each of the 5 W's. Once you have a good list of 10-20 possible headlines you can go through each to see which ones you think best fit in with the goals of your dental practice and your patient profile.
When choosing the questions you will publish from your brainstorming list you should focus on headlines that spark curiosity. You should also focus on choosing headlines that primarily have universal appeal. Popular topics such as pediatrics, teeth whitening, fillings, insurance acceptance, and dentures make for good headlines. You may want to use a headline that deals with an obscure question here and there but for the most part you are working to get in as many new patients as possible, aren't you?
Once you have found your favorite headlines, use them at your dental website and get ready to draw in new patients.
Where to Put Headlines
Headlines typically will fit into any page on your dental website. You may want to use certain headlines in certain places, however headlines can be used anywhere as subheadings to further draw the reader in to your content. They are a great way to start out topics for articles, blogs, and standard web pages. And once you've got that list of headlines created, don't forget to save a few for your brochures and information sheets. Good headlines are valuable in so many ways and should never be overlooked in your dental marketing.
Do you often feel frazzled and overwhelmed when you walk into your dental office, even though it's the first thing in the morning? Do you dream of being able to work a "normal" schedule, with more time to do the things you love to do? Is your dental business draining every ounce of energy from you so that you have nothing left by the end of the day?
I'm Dr. Madlena Kantscheff and I know exactly how you're feeling, because I've been in your shoes. I've owned my own dental business for more than 20 years, and I've struggled with the same issues you're struggling with right now.
But then I discovered a better way. And now I want to help you transform your dental business from overwhelm to total fulfillment. Visit the Conscious Dentist website and learn how to Double the Income of Your Dental Business While Working 2 Hours Less Per Day! http://www.ConsciousDentist.com
Headline Starting Points
Like any good news story you want to use the 5 W's (who, what, when, where and why) for the headlines on your dental website whenever possible. Turning your headlines into questions sparks reader curiosity and therefore makes them more likely to continue reading your dental marketing ad copy. Propose questions such as "Why should you see a dentist every 6 months?" or "When should you first bring your child to the dentist to ensure optimal hygiene for life?" Headlines like these bring up a good question and give you a good jumping off point to begin marketing your dental practice to new patients.
Brainstorming
Before publishing your dental website headlines to the world it is a good idea to sit down with a pad and pen and go through questions pertaining to each of the 5 W's. Once you have a good list of 10-20 possible headlines you can go through each to see which ones you think best fit in with the goals of your dental practice and your patient profile.
When choosing the questions you will publish from your brainstorming list you should focus on headlines that spark curiosity. You should also focus on choosing headlines that primarily have universal appeal. Popular topics such as pediatrics, teeth whitening, fillings, insurance acceptance, and dentures make for good headlines. You may want to use a headline that deals with an obscure question here and there but for the most part you are working to get in as many new patients as possible, aren't you?
Once you have found your favorite headlines, use them at your dental website and get ready to draw in new patients.
Where to Put Headlines
Headlines typically will fit into any page on your dental website. You may want to use certain headlines in certain places, however headlines can be used anywhere as subheadings to further draw the reader in to your content. They are a great way to start out topics for articles, blogs, and standard web pages. And once you've got that list of headlines created, don't forget to save a few for your brochures and information sheets. Good headlines are valuable in so many ways and should never be overlooked in your dental marketing.
Do you often feel frazzled and overwhelmed when you walk into your dental office, even though it's the first thing in the morning? Do you dream of being able to work a "normal" schedule, with more time to do the things you love to do? Is your dental business draining every ounce of energy from you so that you have nothing left by the end of the day?
I'm Dr. Madlena Kantscheff and I know exactly how you're feeling, because I've been in your shoes. I've owned my own dental business for more than 20 years, and I've struggled with the same issues you're struggling with right now.
But then I discovered a better way. And now I want to help you transform your dental business from overwhelm to total fulfillment. Visit the Conscious Dentist website and learn how to Double the Income of Your Dental Business While Working 2 Hours Less Per Day! http://www.ConsciousDentist.com
Sunday, 4 September 2011
Powerful Copywriting Tips For Writing Attention-Grabbing Headlines
You need customers. That's no secret, but how do you attract them and keep them coming back? The best way - which happens to be one of the most powerful copywriting tips - is to write attention-grabbing headlines. As we surf the Internet, we click on the headlines that incite our curiosity the quickest. If your headlines are boring, you're not going to get people clicking, and they're going to miss out on the great things you have to say. You might be tempted to think that this is the customer's problem, because he or she is the one missing out. Unfortunately, it's actually your problem because you're the one not making any money. Don't let this happen to you!
Writing attention-grabbing headlines is quite possible, but like most things in life, it requires a good deal of thought and practice. Among the many powerful copywriting tips out there, one needs to be adhered to at all costs: While the headline should grab the reader's attention, it should never be misleading. If customers feel cheated because the article has little to do with the headline, they probably won't be back - and they'll certainly tell others about their experience. You can lose both customers and profit if you are persistently dishonest. That's not a fate you want to befall your business. Remember to focus on powerful copywriting tips such as writing attention-grabbing headlines and you'll be sure to attract a significant customer base.
What are your customers searching for? What interests them? Use their search terms to your advantage and make the headline interesting. If you're doing it right, they'll want to know more about the topic after reading your headline, but be sure to incorporate the terms they're most likely to search for. Even the best headlines won't be found if none of the common search terms are included. Take your time writing attention-grabbing headlines, just like you would with the actual copy that the headline encapsulates. Both have value, and both can bring your company tons of revenue when you incorporate powerful copywriting tips.
Here then are some powerful copywriting tips for writing attention-grabbing headlines that will grab your readers attention and make them want to gobble up every word.
Have a Big Idea-Your article has to be about something. Don't just throw darts at the dictionary and churn out meaningless drivel for SEO purposes. Tell people something they don't know, and make it valuable. But all of that starts with the Big Idea, which should appear prominently in the headline.
Use Powerful Words-Words like free, money, happiness, love, (yes, even sex) all tend to draw the eyes of potential readers. Find a good copywriting book and find a list of the powerful words that should appear in every headline.
Fewer is Better-A wordy headline turns people off. Find a way to say what you want to say using as few of the power words as possible.
Polish and Perfect-Don't write the headline and forget about. Keep tweaking it until it's exactly the way you want it-and so it pulls in readers by the dozens.
Lelia Raynal
#1 CarbonCopyPRO Top Earner Team
Former Scientist for 15 years, burnt out, changing career was a MUST. A great educational and fully integrated internet marketing system gave me the applied knowledge, trained me on the most efficient internet marketing strategies. Now I mentor ordinary people to live an extraordinary life. I transformed my life dramatically. I have time for my family, money to enjoy life.
Dedicated to YOUR success
Writing attention-grabbing headlines is quite possible, but like most things in life, it requires a good deal of thought and practice. Among the many powerful copywriting tips out there, one needs to be adhered to at all costs: While the headline should grab the reader's attention, it should never be misleading. If customers feel cheated because the article has little to do with the headline, they probably won't be back - and they'll certainly tell others about their experience. You can lose both customers and profit if you are persistently dishonest. That's not a fate you want to befall your business. Remember to focus on powerful copywriting tips such as writing attention-grabbing headlines and you'll be sure to attract a significant customer base.
What are your customers searching for? What interests them? Use their search terms to your advantage and make the headline interesting. If you're doing it right, they'll want to know more about the topic after reading your headline, but be sure to incorporate the terms they're most likely to search for. Even the best headlines won't be found if none of the common search terms are included. Take your time writing attention-grabbing headlines, just like you would with the actual copy that the headline encapsulates. Both have value, and both can bring your company tons of revenue when you incorporate powerful copywriting tips.
Here then are some powerful copywriting tips for writing attention-grabbing headlines that will grab your readers attention and make them want to gobble up every word.
Have a Big Idea-Your article has to be about something. Don't just throw darts at the dictionary and churn out meaningless drivel for SEO purposes. Tell people something they don't know, and make it valuable. But all of that starts with the Big Idea, which should appear prominently in the headline.
Use Powerful Words-Words like free, money, happiness, love, (yes, even sex) all tend to draw the eyes of potential readers. Find a good copywriting book and find a list of the powerful words that should appear in every headline.
Fewer is Better-A wordy headline turns people off. Find a way to say what you want to say using as few of the power words as possible.
Polish and Perfect-Don't write the headline and forget about. Keep tweaking it until it's exactly the way you want it-and so it pulls in readers by the dozens.
Lelia Raynal
#1 CarbonCopyPRO Top Earner Team
Former Scientist for 15 years, burnt out, changing career was a MUST. A great educational and fully integrated internet marketing system gave me the applied knowledge, trained me on the most efficient internet marketing strategies. Now I mentor ordinary people to live an extraordinary life. I transformed my life dramatically. I have time for my family, money to enjoy life.
Dedicated to YOUR success
Thursday, 1 September 2011
How to Write Headlines - 7 Tips for Writing Effective Marketing Headlines
Learning how to write headlines is crucial for marketing success. Whether you're writing a headline for your brochure, a title for your white paper or a subject line for your e-mail marketing campaign, you need those first words your prospect reads to be catchy and intriguing.
These seven strategies will get you thinking about the creative headline options you can use next time you need an attention-grabbing headline. The examples (for a dog food called Healthy Paws) following each tip will help you understand exactly how to apply each strategy to your writing.
1. Appeal to your prospect's emotions. A little tug on the heartstrings is sure to get your potential customer's attention. Example: Is your dog's food harming his health?
2. Tailor your message to specific customer segments. Every customer wants to be unique. By appealing to each customer group's interests and affinities, you'll connect on a deeper level. Example (targeted to fitness-buff women): You care about your health - what about hers?
3. Be the teacher. People are always on the lookout for useful, relevant information. Offer to provide the information they're searching for. Example: Seven ways to help your dog live longer.
4. Ask a question. Open up a conversation with the reader by asking them a question they'll want the answer to. Example: Why does Healthy Paws have dog tails wagging?
5. Make an offer they can't refuse. When you have a great offer to deliver, don't beat around the bush. Tell them upfront what the offer is with a direct, to-the-point message. Example: Get your free sample of Healthy Paws - today!
6. Share the news. Prospects are drawn to things that are fresh and new. If you have a new product, or if there is recent news relating to your product, try incorporating it into your headline. Example: New study shows Healthy Paws dogs live longer.
7. Make it personal. People love to hear about what you can do for them. Include the word "you" or "yourself" in the headline to make sure they get this message. Example: Help your dog live longer - here's how.
Megan Tsai is an experienced, deadline-driven marketing copywriter. As a full-time freelancer, she provides business writing, copywriting and marketing communications for companies and advertising agencies.
These seven strategies will get you thinking about the creative headline options you can use next time you need an attention-grabbing headline. The examples (for a dog food called Healthy Paws) following each tip will help you understand exactly how to apply each strategy to your writing.
1. Appeal to your prospect's emotions. A little tug on the heartstrings is sure to get your potential customer's attention. Example: Is your dog's food harming his health?
2. Tailor your message to specific customer segments. Every customer wants to be unique. By appealing to each customer group's interests and affinities, you'll connect on a deeper level. Example (targeted to fitness-buff women): You care about your health - what about hers?
3. Be the teacher. People are always on the lookout for useful, relevant information. Offer to provide the information they're searching for. Example: Seven ways to help your dog live longer.
4. Ask a question. Open up a conversation with the reader by asking them a question they'll want the answer to. Example: Why does Healthy Paws have dog tails wagging?
5. Make an offer they can't refuse. When you have a great offer to deliver, don't beat around the bush. Tell them upfront what the offer is with a direct, to-the-point message. Example: Get your free sample of Healthy Paws - today!
6. Share the news. Prospects are drawn to things that are fresh and new. If you have a new product, or if there is recent news relating to your product, try incorporating it into your headline. Example: New study shows Healthy Paws dogs live longer.
7. Make it personal. People love to hear about what you can do for them. Include the word "you" or "yourself" in the headline to make sure they get this message. Example: Help your dog live longer - here's how.
Megan Tsai is an experienced, deadline-driven marketing copywriter. As a full-time freelancer, she provides business writing, copywriting and marketing communications for companies and advertising agencies.
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