For an email marketing campaign to be successful it is absolutely critical for the people on your list to open then read your emails. One of the key elements in accomplishing this is to write effective headlines. Are you interested in how to write super effective headlines for your emails? If so this article will give you some ideas on how to get the job done easily.
The headlines or subject line for your emails are considered by most Internet marketers to be the most important part. Why? Because it is the headline or subject line that determines if an individual will open or read your email. It is very important to make you headlines attention grabbing not spammy sounding by using outrageous claims or promises and using trickery to try to get you user to open your e-mail. I am sure you know the type I am talking about, we have all gotten this kind of mail in our inboxes. This practice will only backfire on you while getting your emails deleted in no time flat.
That being the case how do you go about writing headlines that will keep your emails from getting axed before they are read.
Speak to Your Audience
To write good effective headlines for your emails you should first know about the audience of potential buyers who's attention it is that you are trying to grab. What are their likes, and dislikes? What problems are typical to them? What solutions or information are they looking for. Once you have discovered this information then you can begin to design you email headline around it. Describe in your headline what it is that your email contains that is of value to them or what problem It will address.
Use Psychological Trigger Words
When you are writing your headlines you will want to include words that encourage a positive response from the reader. These words are called psychological triggers. One of the most powerful of these kinds of word is the word "free" so if you have a genuine free product to give away be sure to use it in your headlines.
Other words that attract the interest of readers are revolutionary, guaranteed, jammed packed, explode, you, success, intense, key, review, cutting edge, honest truth, unrestricted, and exclusive. Use words of this type in your headlines whenever possible
Point Out an Advantage That Your Product or Service Delivers That Others Can't.
If you can show the main advantage of your product over the competition this will work to your advantage.
Instead of using your headline to ask a question use it to tell the reader to take a specific action. Example "Get Your Top Ranking In Google With This Cutting Edge System" headlines of this type subtlety push the reader to take action.
Create Headlines That Contain a Deadline
This is another way to capture the reader's attention. An example could be: "25% Price cut For the Next 36 Hours your product or service," or "Take action in the next 24 Hours to Secure your product or service." You should use caution when using this type of headline they stand out as advertisements. They can be used more effectivly once you have built a relationship with your readers and they know that you are a reputable and trustworthy.
Other Headline Methods
Some other ways to write your headline are to use question headline, news headline, command headline, and the reason why headline. Question headlines ask the reader an attention-grabbing question, such as "Are you up to your neck in bills?" News headlines state future offerings or solutions that may appeal to the reader. Command headlines push the reader take action and reason why headlines demonstrate why a reader will need to take action.
When writing your email headlines you should always keep in mind the purpose of the headline, that is to grab your readers interest. The only reason for your headline is to give the reader a reason to continue reading. It is not necessary to try to sell, convince or explain your product or service in your headline. You will have opportunity to do that later in your email.
Tuesday, 17 April 2012
Saturday, 14 April 2012
Turn Crappy Headlines Into Internet Gold
If you're a small business owner and you want to improve the effectiveness of your advertising you will need to know how to identify headlines that drive your customers wild. I'll tell you a powerful tip in just a minute that will blow your competition out of the water.
First, let me tell you something that you probably didn't know. Most so-called advertising experts don't know how to write powerful headlines. They write cute, catchy and easily forgotten phrases that fall far short of the mark. I don't have enough space or time to tell why this is so. Just know, that, anyone who knows how to use a pencil and paper can write powerful, moneymaking headlines...if they understand this one basic rule.
Don't misunderstand me. I'm not saying writing powerful headlines is easy. What I am saying is; if you put in a little effort, (a few hours a week), it won't be long before you are writing headlines that cause your prospective customers to want to do business with you.
This tip is especially important if you are working with an advertising agency, or, a local freelance writer. In fact, once you get the hang of this one concept, they will be amazed at how "creative" you are when it comes to writing headlines that grab your customers attention and moves them to action.
One more thing: There is no such thing as a free lunch. Right? Right. Unless you are willing to put some time in and practice, practice, practice, it doesn't matter how many tips I give you. You won't get anywhere. You have to take action in order for your newfound talent to take root and grow.
A WORD ABOUT HEADLINES:
The headline in an ad is 50-75% of the ad's effectiveness. Headlines in advertising are there for one reason. To attract the attention of a certain group of people who want to hear more about what you have to offer. People don't read a newspaper from cover to cover. They scan the headlines and read only those articles where the headline attracted their attention or peaked their interest. Your advertising headlines are no different. So, with that said, here's the tip I referred to earlier:
The Four Qualities of a Good Headline:
1. Self-Interest
2. News
3. Curiosity
4. Quick, easy way
Now, before you say, "I can't do that," I'm going to tell you how to get some free help. And, before you ask, No, I do not have any side deals nor am I getting paid an affiliate commission or any other compensation for telling you this. I have no connection whatsoever with any of the sources I am going to tell you about.
Why am I telling you this powerful information without getting paid? Because I was where you are at one point in my career and if someone would have just helped me learn what I needed to know then, it wouldn't have taken 25 years of my life. However, just because I'm giving you this information for free doesn't mean it is of little value. It will be the most important information you will ever get.
RESOURCES:
I was wrong about one thing. It will cost you something to get this information. Sorry, but you will have to take some action. You will have to visit your local library or go on line and find these three resource books. Study them, practice with them. Live, eat, breath, them for a few weeks. You will be amazed on what you learn and what an immediate impact it will have on your business.
A. Tested Advertising Methods - Fourth Edition- by John Caples
B. My Life In Advertising & Scientific Advertising - by Claude Hopkins
C. The Robert Collier Letter Book - By Robert Collier
Ok. I have just saved you thousands of dollars in wasted advertising, not to mention the thousands of hours wasted on downloading empty promises, re-packaged advertising gimmicks, and incomplete "how to" reports.
Don't spend another cent on advertising until you've read these three books. And, no, I don't have copies of these books to sell you. There is no catch. You either take action now or you don't.
First, let me tell you something that you probably didn't know. Most so-called advertising experts don't know how to write powerful headlines. They write cute, catchy and easily forgotten phrases that fall far short of the mark. I don't have enough space or time to tell why this is so. Just know, that, anyone who knows how to use a pencil and paper can write powerful, moneymaking headlines...if they understand this one basic rule.
Don't misunderstand me. I'm not saying writing powerful headlines is easy. What I am saying is; if you put in a little effort, (a few hours a week), it won't be long before you are writing headlines that cause your prospective customers to want to do business with you.
This tip is especially important if you are working with an advertising agency, or, a local freelance writer. In fact, once you get the hang of this one concept, they will be amazed at how "creative" you are when it comes to writing headlines that grab your customers attention and moves them to action.
One more thing: There is no such thing as a free lunch. Right? Right. Unless you are willing to put some time in and practice, practice, practice, it doesn't matter how many tips I give you. You won't get anywhere. You have to take action in order for your newfound talent to take root and grow.
A WORD ABOUT HEADLINES:
The headline in an ad is 50-75% of the ad's effectiveness. Headlines in advertising are there for one reason. To attract the attention of a certain group of people who want to hear more about what you have to offer. People don't read a newspaper from cover to cover. They scan the headlines and read only those articles where the headline attracted their attention or peaked their interest. Your advertising headlines are no different. So, with that said, here's the tip I referred to earlier:
The Four Qualities of a Good Headline:
1. Self-Interest
2. News
3. Curiosity
4. Quick, easy way
Now, before you say, "I can't do that," I'm going to tell you how to get some free help. And, before you ask, No, I do not have any side deals nor am I getting paid an affiliate commission or any other compensation for telling you this. I have no connection whatsoever with any of the sources I am going to tell you about.
Why am I telling you this powerful information without getting paid? Because I was where you are at one point in my career and if someone would have just helped me learn what I needed to know then, it wouldn't have taken 25 years of my life. However, just because I'm giving you this information for free doesn't mean it is of little value. It will be the most important information you will ever get.
RESOURCES:
I was wrong about one thing. It will cost you something to get this information. Sorry, but you will have to take some action. You will have to visit your local library or go on line and find these three resource books. Study them, practice with them. Live, eat, breath, them for a few weeks. You will be amazed on what you learn and what an immediate impact it will have on your business.
A. Tested Advertising Methods - Fourth Edition- by John Caples
B. My Life In Advertising & Scientific Advertising - by Claude Hopkins
C. The Robert Collier Letter Book - By Robert Collier
Ok. I have just saved you thousands of dollars in wasted advertising, not to mention the thousands of hours wasted on downloading empty promises, re-packaged advertising gimmicks, and incomplete "how to" reports.
Don't spend another cent on advertising until you've read these three books. And, no, I don't have copies of these books to sell you. There is no catch. You either take action now or you don't.
Monday, 9 April 2012
Writing Article Titles Made Simple And Easy
Writing article titles is an art and science in and of itself. The purpose of your title is to make people want to read more, so writing titles is something that you will want to focus on today if you want to have the most success with your article writing efforts. I would know, because I write articles everyday.
You can consider writing titles along to writing headlines. Headlines are the most important part of an article because it will tell the reader whether or not they should continue reading more. When writing titles, be sure to lead with your biggest benefit first. This is the benefit that will compel people to continue reading more.
If you're intending on writing an article for a newspaper, you may want to study a lot of the articles for the newspaper that you're writing for. This will give you a good indication on the style that their looking for. For example, in my local newspaper, a lot of the article titles aren't that long. The max number of words in an article title may be about 5 words, and that's it.
Can you see yourself writing a 5 word title? Many people can, and it is what it is. It all depends on what you're writing about and the relevance that it has to the news story. Writing titles doesn't have to be hard - you just need some background knowledge of what to write about and you will be good to go.
Hopefully you're able to use these tips when writing titles to produce something good.
Good luck with writing article titles.
You can consider writing titles along to writing headlines. Headlines are the most important part of an article because it will tell the reader whether or not they should continue reading more. When writing titles, be sure to lead with your biggest benefit first. This is the benefit that will compel people to continue reading more.
If you're intending on writing an article for a newspaper, you may want to study a lot of the articles for the newspaper that you're writing for. This will give you a good indication on the style that their looking for. For example, in my local newspaper, a lot of the article titles aren't that long. The max number of words in an article title may be about 5 words, and that's it.
Can you see yourself writing a 5 word title? Many people can, and it is what it is. It all depends on what you're writing about and the relevance that it has to the news story. Writing titles doesn't have to be hard - you just need some background knowledge of what to write about and you will be good to go.
Hopefully you're able to use these tips when writing titles to produce something good.
Good luck with writing article titles.
Friday, 6 April 2012
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this...
I'll find a headline I like, wherever it may be, and then I don't copy it word for word, instead I'll use a "fill in the blank" approach. That way I get a generic headline that I can apply to almost any business.
For example, I find a headline I like that goes something like this:
"Give Me 5 Minutes And I'll Show You How To Put An Extra $1000 Into Your Pocket!"
In my swap file I would write it down using a "fill in the blank" approach:
"Give Me _____ And I'll _____!"
I could now take this generic headline and apply it to almost any business...
Car insurance for example:
"Give Me 60 Seconds And I'll Show You How To Slash Your Car Insurance Cost In Half Every Single Month!"
Do you follow me...?
You don't want to steal any headline word for word. That would be a bad thing. But you can recycle headlines by using a "fill in the blank" approach, and then applying that to whatever business you may be are a part of.
I mean gee... why reinvent the wheel? There are a ton of great headlines out there already!
Here's another example:
"Great New Discovery Kills Kitchen Odors Quick... Makes Indoor Air Country Fresh!
In my swap file I would write it down using a fill in the blank approach:
"Great New _____ .... Makes _____!"
I could now take this generic headline and apply it to almost any business...
Weight loss for example:
"Great New Diet Pill Burns Unwanted Fat... Makes Dieting Easy!"
So the moral of the story is... The next time you come across a headline that grabs your attention, don't just stare at it! Write it down in your swap file using a fill in the blank approach.
And over time, the next thing you know, you'll have so many fill in the blank generic headlines to choose from in your swap file....
You'll never be stuck for a headline to write ever again!
I'll find a headline I like, wherever it may be, and then I don't copy it word for word, instead I'll use a "fill in the blank" approach. That way I get a generic headline that I can apply to almost any business.
For example, I find a headline I like that goes something like this:
"Give Me 5 Minutes And I'll Show You How To Put An Extra $1000 Into Your Pocket!"
In my swap file I would write it down using a "fill in the blank" approach:
"Give Me _____ And I'll _____!"
I could now take this generic headline and apply it to almost any business...
Car insurance for example:
"Give Me 60 Seconds And I'll Show You How To Slash Your Car Insurance Cost In Half Every Single Month!"
Do you follow me...?
You don't want to steal any headline word for word. That would be a bad thing. But you can recycle headlines by using a "fill in the blank" approach, and then applying that to whatever business you may be are a part of.
I mean gee... why reinvent the wheel? There are a ton of great headlines out there already!
Here's another example:
"Great New Discovery Kills Kitchen Odors Quick... Makes Indoor Air Country Fresh!
In my swap file I would write it down using a fill in the blank approach:
"Great New _____ .... Makes _____!"
I could now take this generic headline and apply it to almost any business...
Weight loss for example:
"Great New Diet Pill Burns Unwanted Fat... Makes Dieting Easy!"
So the moral of the story is... The next time you come across a headline that grabs your attention, don't just stare at it! Write it down in your swap file using a fill in the blank approach.
And over time, the next thing you know, you'll have so many fill in the blank generic headlines to choose from in your swap file....
You'll never be stuck for a headline to write ever again!
Sunday, 1 April 2012
24 Ways to Create Compelling Headlines For Your Sales Letters
The headline is the most important part of your sales letter because it must capture attention instantly and also fuel interest. Headlines should concisely communicate the essence of your message and wet visitors' reading appetite. Without a strong compelling reason to read on, the visitor will leave your web page.
There are so many ways to create attention-grabbing headlines. For example, you could:
1 - Start with a question
"Is Google AdSense Driving Potential Customers Away from Your Site?"
"Hate exercise? Me too."
2 - Address your target market
"Attention Small Business Owners!"
"If You Are A Webmaster And Looking For Free Tools..."
3 - State a fact
"Your Competitor Could Be Your Best Friend."
"Marriage is the Biggest Investment In Your Life."
4 - Use a quotation
"I Lost 20 Kilos In 60 Days."
"I Made $8,397 Last Month With My Affiliate Program!"
5 - Arouse curiosity
"Did You Know That..."
"What Your Boss Doesn't Want You to Know..."
6 - Connect emotionally
"Do You Feel Tired When You Wake Up in the Morning?"
"Are You Frustrated Because Visitors Leave Your Site Without Buying?"
7 - Present your Unique Selling Proposition (USP)
"Get your University Degree In 12 Months Even If You Have Not Completed High School"
"Combine AdWords and ClickBank for Huge Online Profits and Make $1000 Per Month Without Having A Website Or A Product To Sell."
8 - Create dreams
"What Will You Do With That Extra $1,000 A Week?"
"If You Could Convert 80% Of Your Website Visitors To Customers, How Much Money Would You Be Making?"
9 - Provide newsworthy information
"New Study Founds That 8 Out of 10 Websites Could Be Damaging Business' Credibility."
"Drink Two Glasses Of Red Wine Every Day And You Will Live Longer, Reveals...(name of Study)"
10- Explain 'How To'
"How to Promote Your Ebook And Become a Celebrity."
"How to Choose Your Wedding Diamond Ring."
11- Give reasons
"12 Good Reasons For Drinking Red Wine."
"24 Reasons To Form Strategic Alliances."
12- Start by 'why'
"Why You Should Not Use 'Click Here.'"
"Why Potential Customers Are Abandoning Their Shopping Carts."
13- Guide Step-by-Step
"Five Easy Steps To Win Customers."
"Three Critical Steps To Gain Customer Loyalty"
14- Instil fear
"Did You Realise That You Could Be Sued If..."
"What Will You Do If Your Computer Crashes?"
15- Command
"Lose Weight While Sitting At Your Computer"
"Create Ads That Will Boost Your Sales."
16- Use Comparisons
"Organic Search Engine Marketing Versus Pay-Per-Click."
"Should You Give Away Or Sell Your Ebook?"
17- Add Secrecy
"Insiders' Secrets For Instant Online Profits"
"Psst! For Your Eyes Only...Expert (name of Expert) Shares How He Earns $25,000 Per Month With EBay."
18- Educate
"Learn To Promote Your Website On A Shoestring Budget."
"What's Blogging? Is It For You?"
19- Provoke
"Women Over 35 Are Better Lovers."
"Buying Shares Is A Waste Of Money."
Provocative and controversial statements can attract attention but they can also infuriated your readers. Use with caution.
20- Start with negatives
"Don't Make Your Sales Page Look Like An Advert."
"12 Reasons Not To Buy A Web Cam."
21- Offer expert advice
"All You Should Know About..."
"Doctor (name of Doctor) Recommends..."
22- Give a new perspective
"The Art (or Science) of Writing Headlines."
"The Language of Success."
23- Exaggerate (if you can justify it)
"The Revolutionary Formula Of..."
"The Best Recipe to Cure Hangovers."
24- Give away incentives
"Free pedometer."
"Win A Holiday In Paris."
Now that you know how to make headlines, let your own creativity take the lead.
There are so many ways to create attention-grabbing headlines. For example, you could:
1 - Start with a question
"Is Google AdSense Driving Potential Customers Away from Your Site?"
"Hate exercise? Me too."
2 - Address your target market
"Attention Small Business Owners!"
"If You Are A Webmaster And Looking For Free Tools..."
3 - State a fact
"Your Competitor Could Be Your Best Friend."
"Marriage is the Biggest Investment In Your Life."
4 - Use a quotation
"I Lost 20 Kilos In 60 Days."
"I Made $8,397 Last Month With My Affiliate Program!"
5 - Arouse curiosity
"Did You Know That..."
"What Your Boss Doesn't Want You to Know..."
6 - Connect emotionally
"Do You Feel Tired When You Wake Up in the Morning?"
"Are You Frustrated Because Visitors Leave Your Site Without Buying?"
7 - Present your Unique Selling Proposition (USP)
"Get your University Degree In 12 Months Even If You Have Not Completed High School"
"Combine AdWords and ClickBank for Huge Online Profits and Make $1000 Per Month Without Having A Website Or A Product To Sell."
8 - Create dreams
"What Will You Do With That Extra $1,000 A Week?"
"If You Could Convert 80% Of Your Website Visitors To Customers, How Much Money Would You Be Making?"
9 - Provide newsworthy information
"New Study Founds That 8 Out of 10 Websites Could Be Damaging Business' Credibility."
"Drink Two Glasses Of Red Wine Every Day And You Will Live Longer, Reveals...(name of Study)"
10- Explain 'How To'
"How to Promote Your Ebook And Become a Celebrity."
"How to Choose Your Wedding Diamond Ring."
11- Give reasons
"12 Good Reasons For Drinking Red Wine."
"24 Reasons To Form Strategic Alliances."
12- Start by 'why'
"Why You Should Not Use 'Click Here.'"
"Why Potential Customers Are Abandoning Their Shopping Carts."
13- Guide Step-by-Step
"Five Easy Steps To Win Customers."
"Three Critical Steps To Gain Customer Loyalty"
14- Instil fear
"Did You Realise That You Could Be Sued If..."
"What Will You Do If Your Computer Crashes?"
15- Command
"Lose Weight While Sitting At Your Computer"
"Create Ads That Will Boost Your Sales."
16- Use Comparisons
"Organic Search Engine Marketing Versus Pay-Per-Click."
"Should You Give Away Or Sell Your Ebook?"
17- Add Secrecy
"Insiders' Secrets For Instant Online Profits"
"Psst! For Your Eyes Only...Expert (name of Expert) Shares How He Earns $25,000 Per Month With EBay."
18- Educate
"Learn To Promote Your Website On A Shoestring Budget."
"What's Blogging? Is It For You?"
19- Provoke
"Women Over 35 Are Better Lovers."
"Buying Shares Is A Waste Of Money."
Provocative and controversial statements can attract attention but they can also infuriated your readers. Use with caution.
20- Start with negatives
"Don't Make Your Sales Page Look Like An Advert."
"12 Reasons Not To Buy A Web Cam."
21- Offer expert advice
"All You Should Know About..."
"Doctor (name of Doctor) Recommends..."
22- Give a new perspective
"The Art (or Science) of Writing Headlines."
"The Language of Success."
23- Exaggerate (if you can justify it)
"The Revolutionary Formula Of..."
"The Best Recipe to Cure Hangovers."
24- Give away incentives
"Free pedometer."
"Win A Holiday In Paris."
Now that you know how to make headlines, let your own creativity take the lead.
Thursday, 29 March 2012
How To Write Article Headlines That Get The Click
Writing totally original article headlines that get the click can be real tough sometimes. However, thankfully, there are some shortcuts that can help you write powerful headlines for your articles.
The easiest way to start writing great article headlines is to copy the top pros in your niche and adapt their headline to your article. How do you do that? There are several sources of this kind of inspiration:
1. Go to Yahoo News or MSN News or Google News and do a search for the keyword you are targeting in your article. Take some of the headlines from their articles and put in the information for your topic and see how you feel about it. These three do extensive testing to see how much their headlines are being clicked. Their headline writers are real pros. Copy their headlines and substitute their subject with the subject matter of your specific article.
2. Go to YouTube and punch in your keyword. You will find some good ideas there. Look for the video with the most views. People don't click on videos unless the title attracts their attention. Since these are videos, not articles, you can conceivably use the popular video headline as your article headline and no one will mind.
3. You can also go to Amazon.com, indigo.com and other book selling sites. Look at the titles for the top selling books, ebooks, DVD's and CD's. Base your article around the top titles and make a headline out of the title if appropriate.
4. Magazines.com and other magazine sites can be a good source of article headlines that you can get from the covers they show for niche magazines.
5. Magazine directories for Yahoo, MSN, Google and others can be a great source of headline ideas.
6. Then there are specific magazines that are known for their great headline writers like The New York Times, Cosmopolitan, National Enquirer, World News, Wall Street Journal, Forbes, and others. Look for the top magazines in your niche and adapt their stories and headlines for them to your article.
7. Be sure to look at niche specific magazines by typing in your niche + directory or niche + magazines into Google and look at the results.
8. Don't forget about the newsletters in your niche. Do a search for any of the above ideas and replace the word magazines with newsletters. There are many paid and free newsletters that have some really great headlines and article topics.
9. Next, you can look at the Google AdWords ads that you'll find on the right side of the page of any Google search. These are paid ads so you know people are putting their best into the headlines. Be careful with these ads though. Many people don't know what they are doing. Watch the top AdWords ads over a span of several days, if not several weeks. If you find an ad being repeated over time it's probably getting a lot of clicks.
10. Google AdWords ads are another source of some really good inspiration if you click on the ad and look at the headlines they are using in their sales letters, on the website, landing page, menu items, etc. AdWords ads are placed in order of popularity from top to bottom by Google so you know the top ads are the ones people are clicking on the most. Be careful here because it is possible to buy the top position by paying more. On the other hand, if an ad stays at the top for a long period of time, it must be working or they would get tired of paying the big bucks for something that doesn't sell.
11. The last but certainly not the least source of good ideas are the social networking sites. Look at sites like Digg.com, propeller and others to see what people are rating as the best. Look for which ones get the most views, the 'likes' and other ways of expressing popularity. You'll find some great ideas there!
Hope that helps get your wheels turning and you find some great inspiration to write article headlines that get the click.
The easiest way to start writing great article headlines is to copy the top pros in your niche and adapt their headline to your article. How do you do that? There are several sources of this kind of inspiration:
1. Go to Yahoo News or MSN News or Google News and do a search for the keyword you are targeting in your article. Take some of the headlines from their articles and put in the information for your topic and see how you feel about it. These three do extensive testing to see how much their headlines are being clicked. Their headline writers are real pros. Copy their headlines and substitute their subject with the subject matter of your specific article.
2. Go to YouTube and punch in your keyword. You will find some good ideas there. Look for the video with the most views. People don't click on videos unless the title attracts their attention. Since these are videos, not articles, you can conceivably use the popular video headline as your article headline and no one will mind.
3. You can also go to Amazon.com, indigo.com and other book selling sites. Look at the titles for the top selling books, ebooks, DVD's and CD's. Base your article around the top titles and make a headline out of the title if appropriate.
4. Magazines.com and other magazine sites can be a good source of article headlines that you can get from the covers they show for niche magazines.
5. Magazine directories for Yahoo, MSN, Google and others can be a great source of headline ideas.
6. Then there are specific magazines that are known for their great headline writers like The New York Times, Cosmopolitan, National Enquirer, World News, Wall Street Journal, Forbes, and others. Look for the top magazines in your niche and adapt their stories and headlines for them to your article.
7. Be sure to look at niche specific magazines by typing in your niche + directory or niche + magazines into Google and look at the results.
8. Don't forget about the newsletters in your niche. Do a search for any of the above ideas and replace the word magazines with newsletters. There are many paid and free newsletters that have some really great headlines and article topics.
9. Next, you can look at the Google AdWords ads that you'll find on the right side of the page of any Google search. These are paid ads so you know people are putting their best into the headlines. Be careful with these ads though. Many people don't know what they are doing. Watch the top AdWords ads over a span of several days, if not several weeks. If you find an ad being repeated over time it's probably getting a lot of clicks.
10. Google AdWords ads are another source of some really good inspiration if you click on the ad and look at the headlines they are using in their sales letters, on the website, landing page, menu items, etc. AdWords ads are placed in order of popularity from top to bottom by Google so you know the top ads are the ones people are clicking on the most. Be careful here because it is possible to buy the top position by paying more. On the other hand, if an ad stays at the top for a long period of time, it must be working or they would get tired of paying the big bucks for something that doesn't sell.
11. The last but certainly not the least source of good ideas are the social networking sites. Look at sites like Digg.com, propeller and others to see what people are rating as the best. Look for which ones get the most views, the 'likes' and other ways of expressing popularity. You'll find some great ideas there!
Hope that helps get your wheels turning and you find some great inspiration to write article headlines that get the click.
Sunday, 25 March 2012
How to Write Attention-Grabbing Headlines that No Reader Can Resist!
One of the most important aspects of any article is the headline. You could write the best article ever, and without a great headline many people will simply pass over it. The headline, or title, is the part of the article that grabs a reader's interest and entices them to keep reading. Here are some tips that can help you write amazing headlines for any article:
Headlines should be kept short and sweet. Nothing turns a reader off more quickly than a headline that's too long. Avoid rambling and condense what you want to say into one or two sentences. Don't worry about complete sentences when writing headlines. Often the best headlines are fragments of sentences that would usually never be considered grammatically correct!
Don't be afraid of punctuation. Dashes, commas, colons, exclamation points and question marks can be used when writing headlines. However, there is no need to always use them, nor do you need to put a period at the end of a headline. Punctuation in headlines is mostly used for emphasis.
Use words that pack a wallop. Go for words and phrases that invoke emotion in the reader. Adjectives like amazing, great, fantastic, remarkable and the like can work well in a headline. Promise the reader something with your headline. Entice their curiosity. Let them know that you've got information that they need.
One way to do this is by asking a question in your headline and answering it with your article. Let's take this article for example. You could go for something like this:
Do You Want to Write Attention Getting Headlines? Read on!
Or, you can be direct with your headline and tell the reader exactly what they'll be learning with your article. Such as the title used for this article: How to Write Attention-Grabbing Headlines that No Reader Can Resist! This is an example of a straightforward headline that's simple and to the point.
Another strategy is promising the reader secret information. For example, the title of this article could be Secrets to Writing Attention-Grabbing Headlines. Let's review some attention-grabbing headlines for another article subject so you can get an idea of the different kinds of headlines you can try. Let's say the subject is working from home:
--> How to Find the Perfect Work at Home Job
--> Want to Work at Home? Here's How!
--> Secrets to Finding the Ideal Work at Home Job
--> Working from Home - How You Can Make the Dream a Reality
These are all effective headlines that are concise yet attention-getting. Using these examples, you can come up with amazing headlines for any article topic. Try to put yourself in the reader's shoes and create headlines that will capture the imagination and interest of your target audience.
Even if you're not a professional writer, you can create a headline like one! With the right combination of attention grabbing words and punctuation, you can craft amazing titles that draw readers in and keep them coming back to read more!
Headlines should be kept short and sweet. Nothing turns a reader off more quickly than a headline that's too long. Avoid rambling and condense what you want to say into one or two sentences. Don't worry about complete sentences when writing headlines. Often the best headlines are fragments of sentences that would usually never be considered grammatically correct!
Don't be afraid of punctuation. Dashes, commas, colons, exclamation points and question marks can be used when writing headlines. However, there is no need to always use them, nor do you need to put a period at the end of a headline. Punctuation in headlines is mostly used for emphasis.
Use words that pack a wallop. Go for words and phrases that invoke emotion in the reader. Adjectives like amazing, great, fantastic, remarkable and the like can work well in a headline. Promise the reader something with your headline. Entice their curiosity. Let them know that you've got information that they need.
One way to do this is by asking a question in your headline and answering it with your article. Let's take this article for example. You could go for something like this:
Do You Want to Write Attention Getting Headlines? Read on!
Or, you can be direct with your headline and tell the reader exactly what they'll be learning with your article. Such as the title used for this article: How to Write Attention-Grabbing Headlines that No Reader Can Resist! This is an example of a straightforward headline that's simple and to the point.
Another strategy is promising the reader secret information. For example, the title of this article could be Secrets to Writing Attention-Grabbing Headlines. Let's review some attention-grabbing headlines for another article subject so you can get an idea of the different kinds of headlines you can try. Let's say the subject is working from home:
--> How to Find the Perfect Work at Home Job
--> Want to Work at Home? Here's How!
--> Secrets to Finding the Ideal Work at Home Job
--> Working from Home - How You Can Make the Dream a Reality
These are all effective headlines that are concise yet attention-getting. Using these examples, you can come up with amazing headlines for any article topic. Try to put yourself in the reader's shoes and create headlines that will capture the imagination and interest of your target audience.
Even if you're not a professional writer, you can create a headline like one! With the right combination of attention grabbing words and punctuation, you can craft amazing titles that draw readers in and keep them coming back to read more!
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