Headlines are your article titles.
When people searches for your article and sees it in the listing, the very first thing that they are going to see is the title of the article, or in other words: The Headline.
For this reason, your headlines are of the utmost importance. Essentially, they're going to 'make or break' your article as far as it getting views is concerned. It is more than just a description about the contents in your article; it is a promise you make to build a trusted relationship with your readers. Unfortunately, once you've submitted an article you don't get to edit or tweak the headline, so you have to get it as right as possible at the very first.
Since the whole purpose of the headline is to attract attention and giving your promise. Why not just put your foot into readers' shoe think of what has grabbed your attention in the past. Certain words may tend to perform better than others, but since you can't be sure without testing... it probably isn't the right place to experiment.
There are few key points you have to consider before you write your headlines:
Your article title should attract readers' attention. It should build interest
or motivation.
Make sure reader can get a clear picture about what you are going to write in your article body from reading your headline.
Don't use very short headlines. The best headlines are the ones that describe your content best.
Here are some types of headlines, with examples:
Lists, such as, "Top 5 Ways to groom your dog."
Questions, such as, "Do You Want To Learn How To groom your dog?"
Commands, such as, "Start to Learn to groom, Now!"
Abstract, such as, "Coming Soon: Fluffed Tails and Trimmed Coats" (careful, it tough to pull these off)
Remember, all that you need to do is use your headline to attract reader's attention. It is up to the rest of your article to build interest, and make readers to click the backlink to visit your site. Make sure your content delivered what you promised in your headline.
Enjoy your article marketing!
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